The Rhetorical Power of Popular Culture; Considering Mediated Texts

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  • Format: Paperback
  • Copyright: 2009-03-25
  • Publisher: SAGE Publications, Inc

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This introductory textbook unites the study of rhetoric with the persuasive potential of today's "texts" in popular culture. By providing students with a means by which to understand why popular texts are important to study - as well as how to examine these texts' underlying messages from a variety of rhetorical perspectives - Deanna Sellnow helps readers become critical consumers of the many popular culture texts that influence them in their daily lives.Features and benefits:- This textbook unites rhetorical criticism with mediated popular cultural texts (e.g., film, television, rap music) in ways that relate directly to the experiences of people in society today.- Each chapter is devoted to one theoretical perspective (e.g., narrative, dramatistic, Marxist, feminist, illusion of life, visual pleasure, media effects).- Each chapter provides (a) an explanation of a particular rhetorical theory, (b) examples of messages the theory reveals when applied to various contemporary popular culture texts, (c) embedded 'œapplying what you've learned' opportunities for students to practice examining a specific film, television program, song, or advertisement using the theory, (d) one or two scholarly articles that use the theory to examine a popular culture text, (e) one or two sample student papers that use the theory to examine a popular culture text, and (f) an end-of-chapter challenge posed to students to examine in depth a contemporary artifact using the concepts described in the chapter.- Each chapter opens with reflective questions to guide students to about specific examples as read the chapter.

Table of Contents

What Is Popular Culture and Why Study It?
What Is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting a Rhetorical Analysis of Popular Culture Texts
Sample Student Essay
Expanding the Rhetorical Tradition
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
Rhetoric in the Communication Discipline
The Neo-Aristotelian Approach to Rhetorical Criticism
Contemporary Rhetorical Approaches
Sample Published Essay
A Narrative Perspective
Narrative Rationality
Conducting a Narrative Analysis
Sample Analyses
Sample Published Essay
A Dramatistic Perspective
The Pentad
Absolution of Guilt
Conducting a Dramatistic Analysis
Sample Published Essay
Sample Student Essay
A Marxist Perspective
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Marxist Analysis
Sample Published Essay
Sample Student Essay
Feminist Perspectives
Hegemony, Patriarchy, and Masculine Hegemony
Sites of Struggle
Waves of Feminism
Feminist Perspectives for Studying Popular Culture Texts
Conducting a Feminist Analysis
Sample Published Essay
Sample Student Essay
A Music Perspective: The Illusion of Life Theory
Music as Communication
The Illusion of Life
Conducting an Illusion of Life Analysis
Sample Published Essay
Sample Student Essay
A Visual Perspective: Visual Pleasure Theory
Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Sample Published Essay
Sample Student Essay
Media-Centered Perspectives
Media Logic
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting an Analysis Using a Media-Centered Perspective
Sample Published Essay
Sample Student Essay
Appendix: Writing a Popular Culture Rhetorical Essay
Collecting Research and Examining Your Text
Writing Your Essay
Presenting Your Essay
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