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In today's high-tech world, it seems as though new copyright and infringement rules pop up on an almost daily basis. Concerns over copy-right piracy, software, and fair document usage cost companies millions in lost revenue each year. In "Protecting Your #1 Asset," attorney Michael Lechter explains what listeners need to know about managing intellectual property, including:
-- The basic categories of intellectual property
-- Patent, copyright, and trademark protection
-- A comparison of the different modes of intellectual property protection
-- Procedures for protecting intellectual property
-- Since failing to know the rules can lead to disaster, it is important listeners learn how to protect their rights -- it can be the difference between financial ruin and a big payday.
