Riskbuster: Start or Grow Any Small Business Wherever You Are With Whatever You Have Right Now!

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  • Format: Paperback
  • Copyright: 2009-11-01
  • Publisher: Ingram Pub Services
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Supplemental Materials

What is included with this book?


RiskBuster is a composite of segments from Business Plan or BUST! (my first book), with a few new articles added where it made sense to do so. Those who have read Business Plan or BUST! will recognize the Business Plannerrs"s Primer and the Business Plannerrs"s RoadMaptrade;. This book has been shortened to create a briefer, more user-friendly resource for taking a business concept from the idea to opening day. The Business Planner's Primer is a number of articles pertinent to anyone considering starting a business, and a great reference for those already in business and positioning to grow. The Business Planner's RoadMaptrade; is a logical step-by-step business planning process that makes it possible for anyone to research a business idea, determine feasibility, and write a business plan. I wrote this book because after reading many books on the topic of business planning, I was unable to find a single book that made it possible for average folks to navigate the process and create a meaningful business plan. RiskBuster enables ordinary entrepreneurs to start or grow any business, anywhere.

Author Biography

Dan Boudreau is a business planning coach specializing in small business development and financial forecasting. His services span the areas of research, planning and training. With 20 years of experience in the consulting field, Dan has developed and facilitated workshops on the topics of entrepreneurship, business planning, market research, forecasting, proposal development, and train the trainer.


Dan has owned and operated small businesses since 1980, ranging from single owner home-based enterprises to more than 180 employees. He is acknowledged and appreciated by his peers and clients for his excellent communication skills and his ability to bring entrepreneurial ideas to fruition, which ensure that his clients receive services of the highest quality.


Dan is passionate about coaching others into the complex world of business. He uses business planning as a learning process to empower entrepreneurs to start or grow small businesses and to create financial stability and the lifestyle they want.

Table of Contents

Dedicationp. vii
Acknowledgmentsp. ix
Introductionp. xvii
How to Get the Most from This Bookp. xix
The Business Planner's Primerp. 1
Opportunities Aboundp. 2
The Business of Youp. 3
Taming Your Financial Lifep. 4
Why Develop a Business Plan?p. 5
Conquer the Fear of Writingp. 6
Develop Your Basic Technical Skillsp. 7
Hitch a Ride on the Shoulders of Giantsp. 9
Prepare to Burn the Midnight Oilp. 11
Giving Birth to Your Businessp. 12
Myths About Owning a Businessp. 14
Tackle Your Deal Breakersp. 16
Buy, Build or Franchisep. 18
Name Your Businessp. 21
Use the Internet to Researchp. 23
Credit and Financing Optionsp. 31
Have You Hugged Your Gatekeeper Today?p. 34
Tips for Writing Your Business Planp. 36
Make Your Business Plan Easy to Readp. 40
Dan's Top Business Planning Tricksp. 43
Get Equipped for Business Planningp. 45
Welcome to the RoadMap™p. 45
Prepare to Embarkp. 49
Chart Your Pathp. 52
Organize Your Work Spacep. 53
Establish Your Timelinesp. 55
Create Your Action Planp. 56
Wade Into Your Industryp. 57
Start a Research Scrapbook or Journalp. 58
Write Your Business Visionp. 59
Set Out to Prove Your Business Casep. 60
Embrace Market Researchp. 63
Set Up Your List of Appendicesp. 65
Brainstorm Products and Servicesp. 66
Prioritize Your Products and Servicesp. 67
Discover Your Assumptionsp. 71
Set Market Research Goalsp. 75
Write Market Research Questionsp. 79
Prove Your Assumptionsp. 82
List Key Points about Your Industryp. 84
Segment Your Marketp. 91
Write a Draft Description of Your Customersp. 92
Assess What You Are Learningp. 93
Research Competitorsp. 95
Prioritize and Target Customersp. 99
Clarify Primary Research Questionsp. 101
Gather Primary Researchp. 102
Create Your Survey Questionnairep. 104
Survey Your Customersp. 108
Compile Survey Informationp. 109
Revise Description of Customersp. 110
Make a Go/No-Go Decisionp. 111
Build Your Business Concept Sectionp. 115
Describe Your Businessp. 116
List Your Products and Servicesp. 122
Describe Your Industryp. 127
Write Your Biographyp. 130
Develop Your Strategic Plan and Goalsp. 132
Map Your Marketing Sectionp. 135
Describe Your Market Areap. 136
Describe Your Locationp. 137
Describe Your Customersp. 138
Analyze Your Competitors and Differentiatep. 141
Describe How You Will Sellp. 145
Clarify Servicing and Guaranteesp. 147
Craft Your Business Imagep. 148
Develop Advertising and Promotionp. 149
Present Prices and Pricing Strategyp. 152
Develop a Marketing Action Planp. 157
Organize Your Operations Sectionp. 161
Describe Your Operationp. 162
List Equipment and Methodsp. 164
Source Materials and Suppliesp. 166
Identify and Control Your Risksp. 168
Describe Your Management Teamp. 174
Select Your Professionalsp. 176
Determine Labor Requirementsp. 179
Develop Your Operational Action Planp. 182
Forecast Your Financial Sectionp. 185
Forecast Your Salesp. 187
Explain Your Projectionsp. 191
Estimate Your Market Sharep. 194
Present Your Cost of Goods Soldp. 196
Summarize Labor Projectionsp. 198
Develop Your Cash Flow Forecastp. 199
Identify Your Operating Expensesp. 204
Develop Your Projected Income Statementp. 206
Determine Your Break-Evenp. 211
Build a Pro Forma Balance Sheetp. 213
Identify Your Start-Up Expensesp. 216
Clarify Sources and Uses of Fundsp. 219
Assemble Your Appendicesp. 221
Build a Resumép. 224
Determine Personal Net Worthp. 230
Include Certificates and Accreditationp. 231
Provide Historical Financialsp. 232
Create Organizational Chartsp. 233
Get the Approval of Your Boardp. 234
Build Your List of Referencesp. 235
Include Letters of Reference Stepp. 236
Include Letters of Intentp. 238
Include Signed Contracts and Offersp. 240
Create a Partnership Agreementp. 241
Include Lease Agreement(s)p. 244
Include Insurance Documentsp. 245
Develop Your Price Listp. 246
Gather and Include Price Quotesp. 247
Get Written Estimatesp. 248
Provide the Right Survey Infop. 249
Create a Map of Your Market Areap. 250
Include Environmental Informationp. 251
Gather Free Publicityp. 252
Create Promotional Materialsp. 253
Add Product Literaturep. 257
Add Technical Informationp. 258
Explain Any Confusing Termsp. 259
Craft Your Final Presentationp. 261
Create Your Title Pagep. 262
Write Your Executive Summaryp. 263
Develop Your Table of Contentsp. 269
Write Confidentiality and Copyrightp. 270
Evaluate Your Business Planp. 271
Have Others Critique Your Planp. 273
Revise and Rewrite Your Business Planp. 274
Complete Your Application for Financingp. 275
Write Your Cover Letterp. 277
Present Your Business Planp. 280
Suggested Readingp. 285
Indexp. 289
Dan Boudreau Biographyp. 313
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