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9781111341503

The Road to the White House 2012

by
  • ISBN13:

    9781111341503

  • ISBN10:

    1111341508

  • Edition: 9th
  • Format: Paperback
  • Copyright: 2011-06-06
  • Publisher: Wadsworth Publishing
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List Price: $114.95

Summary

Stephen Wayne, a leading scholar of presidential electoral politics, describes and analyzes the crucial politics, procedures, and strategies behind campaign finance, media relations, nominating politics, and all aspects of the general election from the institutional structure in which it occurs, the political environment, the quest for the nomination of the major parties, to the politics, media, and meaning of the general election.

Table of Contents

Preface
About the Author
The Electoral Arena
Presidential Selection: A Historical Overview
Campaign Finance
The Political Environment
The Nomination
Party Rules and their Impact: The Legal Environment
Campaigning for the Nomination
Spring Interregnum: Consolidating Victory and Posturing for the Election
The Presidential Campaign
Organization, Strategy, and Tactics
Media Politics
The Election
Understanding Presidential Elections
Reforming the Electoral System
Appendices
Results of Presidential Elections, 1900-2008
2008 Electoral and Popular Vote Summary
2008 Electoral Vote Distribution
Republican and Democratic Party Conventions and Nominees, 1900-2008
Table of Contents provided by Publisher. All Rights Reserved.

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