Rockin Out : Popular Music in the U. S. A

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  • Edition: 5th
  • Format: Paperback
  • Copyright: 2010-06-18
  • Publisher: Pearson
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Rockin'Out;Popular Music In America, 5/e, offers a comprehensive social history of popular music in the United States that takes the reader from the invention of the phonograph to the promise of the Internet, from the heyday of Tin Pan Alley to the present day sounds of singer-songwriters, pop country crossovers, rock, and contemporary hip hop. It offers an analysis and critique of the music itself as well as how it is produced and marketed, including such recent phenomena as the rise of television idols, the introduction of reggaeton, and the return of protest music. Accessibly written, this text is organized chronologically and thematically around particular genres/styles of music and addresses such dimensions as race, class, gender, ethnicity, technology, copyright and the structure of the music industry as they affect the development of the music.

Author Biography

From the production of benefit concerts to the study of music as a social indicator, Reebee Garofalo has promoted the use of music as a community resource and an educational tool. Since 1978, Garofalo has taught at UMass Boston, where he is affiliated with the College of Public and Community Service and the American Studies Program. As the former Associate Dean of CPCS, Garofalo has been in the forefront of introducing information technology to the college and is the founder of the college’s degree program in Community Media and Technology.


Garofalo’s most recent book is Rockin’ Out: Popular Music in the USA, 4th Edition (Prentice-Hall, 2008). He is also co-editor of Policing Pop (Temple University Press, 2003), editor of Rockin’ the Boat: Mass Music and Mass Movements (South End Press, 1992), and co-author of Rock ‘n’ Roll is Here to Pay: The History and Politics of the Music Industry (Nelson-Hall, 1977). In addition, he has written numerous articles on copyright and digital downloading, racism, censorship, the political uses of music, and the globalization of the music industry for popular as well as scholarly publications and has lectured internationally on a broad range of subjects relating to the operations of the music industry.


Garofalo has also made his Genealogy of Pop/Rock Music available on the World Wide Web and has created a number of multi-media tools for teaching popular music. His presentations and consultancies have included Farm Aid, the Experience Music Project, and the Rock & Roll Hall of Fame, as well as numerous academic and community-based conferences and organizations. Garofalo has been active in promoting popular music studies internationally, as a member of the Executive Committee and past Chairperson of the International Association for the Study of Popular Music-US, and an editor for several popular music journals, including the Journal of Popular Music Studies. He also sits on the National Advisory Board of the Archives of African American Music and Culture and serves as a member of the Living Histories Committee of the Grammy Foundation.


At the local level, Garofalo was a co-founder and past President of Massachusetts Rock Against Racism. He has served on the boards of Boston’s public access cable facility (BNN-TV), Somerville Community Access Television (SCAT), and ZUMIX, Inc, a community-based project in East Boston dedicated to youth empowerment through music. He is also a member of the organizing committee for the HONK! Festival, an annual gathering of activist street bands in Somerville. For relaxation, he enjoys drumming and singing with the Blue Suede Boppers, a fifties rock ‘n’ roll band, and marching with the Second Line Social Aid and Pleasure Society Brass Band, a New Orleans-style street band.

Table of Contents




            Introduction: Definitions, Themes, and Issues   

Into the Twentieth Century: Popular Music and Mass Culture   

Rock ’n’ Roll: The Birth of a New Era    

Marketing and the Politics of Race, Language, and Gender    

              No Hablamos Español: The Language Barrier   

              The Long, Hard Climb: Gender Discrimination   

Regulating Popular Music


  1    Constructing Tin Pan Alley: From Minstrelsy to Mass Culture    

Minstrelsy: The Making of Mainstream U.S. Culture

Sheet Music, Sound Recording, and the Sounds of Music   

Tin Pan Alley Creates Musical Tradition  

                       Incorporating Ragtime, Blues, and Jazz   

Listening Guide 1: “Alexander’s Ragtime Band”

                       Dance Crazes, Latin Influences, Musical Theater, and Records        

Commercial Broadcasting: A Very Private Enterprise            

                       The Growth of Network Radio                                   

                       The Advertisers Versus the Programmers                  

Tin Pan Alley Goes Hollywood . . . and Latin


  2    Blues, Jazz, and Country: The Segregation of Popular Music 

Blues, Jazz, and Country: More Equal Than Separate    

Race Music: The Popular Sounds of Black America  

         The Birth of the Blues

Listening Guide 2: “Crazy Blues”

         All That Jazz 

Hillbilly: The Music of the White Working Class

Listening Guide 3: “Blue Yodel #9 (Standin’ on the Corner)”   

Disseminating Blues, Jazz, and Country: More Separate Than Equal   

The Long Road Back for Records 


  3    “Good Rockin’ Tonight”: The Rise of Rhythm and Blues    

The Publishers and the Broadcasters: ASCAP Versus BMI    

Enter the Deejay: The Broadcasters Versus AFM    

From Big Bands to Solo Singers    

The Major Labels Reclaim Country Music    

Listening Guide 4: “Hey Good Lookin’”

The Independents Promote Rhythm and Blues    

Listening Guide 5: “(Mama) He Treats Your Daughter Mean”

Mass Technology and Popular Taste

         High Fidelity/Low Overhead                                                 

         Television and the Suppression of FM Broadcasting   

Independent Radio: Deejays in Your Face


  4    Crossing Cultures:                                                  

         The Eruption of Rock ’n’ Roll    

Cultural Diversity: The Roots of Rock ’n’ Roll    

Structural Changes in the Music Industry                               

Sounds of the Cities    

                       New Orleans: The Fertile Crescent of Rock ’n’ Roll

Listening Guide 6: “Tutti Frutti”    

                       Los Angeles: From Jump Blues to Chicano Rock    

                       Chicago: The Blues Electrified

Listening Guide 7: “Rock and Roll Music”    

                       Cincinnati: The Crossroads of Blues and Country    

                       R&B Sanctified: The Gospel Connection    

Doo Wop: The Intersection of Gospel, Jazz, and Pop

Listening Guide 8: “Sh’ Boom”         

Latin Music Rocks

Rockabilly: The Country Strain    

Listening Guide 9: “Hound Dog”


5    The Empire Strikes Back:                                               

         The Reaction to Rock ’n’ Roll  

The Established Powers Fight Back  

                       Covering the Bases

Listening Guide 10: “Tutti Frutti”  

                       Pop Diversions: From Kingston Town to the Kingston Trio  

“Schlock Rock”: Enter the White Middle Class  

                       Television’s Greatest Hits   

                       The Brill Building: The New Tin Pan Alley  

The War on Rock ’n’ Roll                            

Surf’s Up!

Listening Guide 11: “Surfin’ U.S.A.”


  6    Popular Music and Political Culture:                                                          The Sixties   

The Civil Rights Movement and Popular Music   

                       Girl Groups, Male Producers, and Brill Building Pop

                       Motown: The Integration of Pop

Listening Guide 12: “Stop! In the Name of Love”    

                       Folk Music: The Voice of Civil Rights

Listening Guide 13: “The Times They Are A-Changin’”   

The British Invasion Occupies the Pop Charts   

Breaking the Sounds of Silence: New Voices in the Music   

                       Folk Rock: Adding Substance to Form  

                       Black (Music) Is Beautiful

Listening Guide 14: “(I Got You) I Feel Good”   

                       Latino Rock ’n’ Roll: From the Southwest to the Spanish Caribbean

Listening Guide 15: “Oye Como Va”

        Rock and Revolution: The Counterculture   

                       Blues on Acid: Psychedelic Rock                                                       

                       Commercializing the Counterculture: Sgt. Pepper and Monterey Pop

Listening Guide 16: “A Day in the Life”

                       Riding the Storm: Radicals, Riots, and Revolutions   

                       Woodstock and Altamont: The Highs and the Lows


  7    Music Versus Markets:

            The Fragmentation of Pop   

The Music Industry: A Sound Investment   

                       Merger Mania    

                       Expanding the Infrastructure: Counterculture as Commodity    

Creativity and Commerce: Rock as Art

Listening Guide 17: “Roundabout”   

Sweeter Soul Music

Listening Guide 18: “You Make Me Feel Brand New”  

Singer/Songwriters, Soft Rock, and More

Listening Guide 19: “You’ve Got a Friend”  

Women’s Music: The Feminist Alternative  

From Country Rock to Southern Boogie  

Mad with Power: Heavy Metal

Listening Guide 20: “Smoke on the Water” 

All That Glitters Does Not Sell Gold

Listening Guide 21: “Changes”


  8    Punk and Disco: The Poles of Pop  

Punk Versus Disco  

Punk: Rock as (White) Noise  

                       Born in the U.S.A.

Listening Guide 22: “I Don’t Wanna Be Learned, I Don’t Wanna Be Tamed”  

                       Anarchy in the U.K.”

Listening Guide 23: “Anarchy in the U.K.” 

                       Flirtation with Fascism: The Underbelly of Punk  

                       Rock Against Racism: Progressive Punk  

                       Riding the New Wave 

Disco: The Rhythm Without the Blues  

                       Proto-Disco: The Funk Connection   

                       Up from the Disco Underground

Listening Guide 24: “Last Dance”   

                       Mainstream Disco: The Bee Gees Boogie Down  

                       The Hard Rock Reaction


  9    Are We the World?

            Music Videos, Superstars, and Mega-Events

Early Music Television: They Want Their MTV

Listening Guide 25: “Beat It”

Superstars: The Road to Economic Recovery

Listening Guide 26: “Born in the U.S.A.”

Listening Guide 27: “Like a Virgin”  

Charity Rock and Mega-Events: Who Is the World?   

                       Christmas in Ethiopia: The Advent of Charity Rock 

                       Mega-Events: The Politics of Mass Culture


10   Rap and Metal:                                    

            The Voices of Youth Culture  

The Continuing History of Heavy Metal  

                       Heavy Metal: The New Wave  

                       Metal Fragments  

Listening Guide 28: “Jump”

Listening Guide 29: “. . . And Justice for All”

Hip Hop, Don’t Stop  

 Old School Rap  

                       Hip Hop: The Next Generation  

Listening Guide 30: “Rock Box”

Listening Guide 31: “Ladies First”

Regulating Popular Music: The Politics of Censorship 

                       The Parents Music Resource Center 

                       The Issues: Sex, Drugs, and Rock ’n’ Roll Revisited


11     Packaging Pop Trends:

            The Search for Next Big Thing

         Alternative as Mainstream 

                       Seattle: From Sub Pop to Superstars  

Listening Guide 32: “Smells Like Teen Spirit”

                       Lollapalooza: Mainstreaming the Counterculture 

               What About Country Music?

Black Music at the Base 

                       Hip Hop with Soul: The New R&B   

                       Rap: The Elephant in the Room  

Listening Guide 33: “I’ll Be Missing You”

               Other Contenders for the Next Big Thing

               Listening Guide 34: “Love Takes Time”

                       Sounds Without Stars: Electronic Dance Music  

                       The Year(s) of the Woman and the Rage Rock Backlash 

                       Teen Pop: Boy Bands and Teen Queens   

Listening Guide 35: “. . . Baby One More Time”

                       The Latin Boom and Beyond: A Decade of Latin(o/a) Music(ians)    

Listening Guide 36: “Livin’ La Vida Loca”

Listening Guide 37: “Gasolina”


12     Taking Care of Business:                             

            Popular Music in the New Millennium       

They Want Their MP3                                              

                       Legislation and Litigation

                       Piracy and Theft  

                       The Music Industry in a Post-Napster World  

Popular Music Post-9/11   

                       Corporate Radio and the New Patriotism  

                       Country Music Goes to War 

Listening Guide 38: “Courtesy of the Red, White, and Blue (The Angry American)”

Listening Guide 39: “Not Ready to Make Nice”

                       Dissent Unplugged   

Back to Business As Usual

                       The Return of Rock 

                       Singer/Songwriters Emote 

Listening Guide 40: “Don’t Know Why”

                       Idol Worship

Black Artists, Hip Hop Aesthetics, and Pop Success

Listening Guide 41: “In Da Club”

The Future of Music




Subject Index

Music Index



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