Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Figures and tables | p. vi |
Acknowledgements | p. ix |
Abbreviations | p. x |
Introduction | p. 1 |
Principles of sponsorship management | p. 11 |
Legal approach to sporting events | p. 49 |
Strategic and operational sponsorship implementation | p. 75 |
Contracts associated with events | p. 121 |
Case study: 'Perrier Fluo Beach Volleyball Experience' | p. 165 |
Conclusion | p. 220 |
Sponsorship contract | p. 225 |
Television contract | p. 239 |
Licensing contract | p. 251 |
Notes | p. 263 |
References | p. 266 |
Index | p. 271 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.