9781562533496

Salon Client Care : How to Maximize Your Potential for Success

by
  • ISBN13:

    9781562533496

  • ISBN10:

    1562533495

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1999-01-27
  • Publisher: Milady

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Supplemental Materials

What is included with this book?

Summary

Everything you need to know to operate a successful salon is right here at your fingertips! From creating customer growth to selecting the right computer software for your salon needs, this unique and comprehensive guide will help you to build and retain a lucrative customer base. Apply these vital tips and create the salon people want to keep coming to!

Table of Contents

Dedication v
Preface xi
About the Author xiii
Acknowledgments xiv
Modernizing Your Approach
1(8)
Creating Permanent Growth
1(1)
A Look at Salon History
2(2)
Caring for Today's Consumer
4(3)
The Customer Service Plan
7(2)
Creating a Baseline for Care
9(14)
Evaluating the State of Your Business
9(6)
Evaluating Your Salon Records
15(6)
Implementing the First Changes
21(2)
Computerization
23(18)
Gathering Information
23(1)
Software for Service
24(3)
Computerized Client Information
27(4)
Salon Analysis
31(5)
Creating a Complete Database
36(4)
Finding the Right System
40(1)
The Groundwork
41(14)
Perfecting Your Records
41(4)
Maintaining a Top-Notch Salon
45(2)
Client Surveys
47(4)
Funding Your Program
51(4)
Outlining a Plan
55(20)
Creating a Plan with Flexibility
55(1)
The Circle of Care
55(3)
By-products of Service
58(1)
A Sincere Welcome
59(4)
Pleaurable Care
63(3)
Prebooking
66(4)
A Tentative Outline
70(5)
Enactment of Change
75(22)
Conferring with Your Staff
75(2)
Staff Meetings
77(3)
8 Points of the Circle of Care
80(14)
Staff Surveys
94(3)
Creating a Contemporary Front Desk
97(12)
Redefining the Front Desk
97(1)
Organization of Training
97(12)
Rewarding Your Clientele
109(16)
System of Appreciation
109(4)
Goodwill Gifting Programs
113(4)
New Client Incentives
117(5)
Seasonal Gift Packs
122(1)
Embracing the Programs
123(2)
Acts of Pleasure
125(6)
More than Pampering
125(1)
Acts of Wellness
125(5)
Finishing Touches
130(1)
The Art of Retrieval
131(8)
Second Chances at Success
131(1)
The Retrieval Process
132(4)
Achieving Retention
136(3)
Index 139

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