Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
About the Authors | |
Essential Considerations | |
The Importance of Public Relations | |
Why School Public Relations? | |
Suggestions for Improving Public Confidence | |
Need for a Communication Plan | |
Public Character of the School | |
Public Character of the School | |
The Meaning of Public Opinion | |
School-Community Relations | |
Models of Public Relations | |
Understanding the Community | |
Sociological Inventory | |
Power Structures | |
Measuring Public Opinion | |
Electronic Surveying | |
Policies, Goals, and Strategies | |
Nature of a Policy | |
Goals and Strategies | |
Planning Checklist | |
Administering the Program | |
The Board of Education | |
The Superintendentrsquo;s Role | |
The Administrative Team | |
Director of School-Community Relations | |
Standards for Educational Public Relations Professionals | |
Plans of Organization | |
Responsibilities of Other Team Members | |
Budgetary Provisions | |
Staff Members | |
General Community Relations Responsibilities | |
Specific Community Relations Responsibilities | |
In-Service Training | |
Relations with Special Publics | |
The Communicati | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.