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| Preface | |
| About the Authors | |
| Essential Considerations | |
| The Importance of Public Relations | |
| Why School Public Relations? | |
| Suggestions for Improving Public Confidence | |
| Need for a Communication Plan | |
| Public Character of the School | |
| Public Character of the School | |
| The Meaning of Public Opinion | |
| School-Community Relations | |
| Models of Public Relations | |
| Understanding the Community | |
| Sociological Inventory | |
| Power Structures | |
| Measuring Public Opinion | |
| Electronic Surveying | |
| Policies, Goals, and Strategies | |
| Nature of a Policy | |
| Goals and Strategies | |
| Planning Checklist | |
| Administering the Program | |
| The Board of Education | |
| The Superintendentrsquo;s Role | |
| The Administrative Team | |
| Director of School-Community Relations | |
| Standards for Educational Public Relations Professionals | |
| Plans of Organization | |
| Responsibilities of Other Team Members | |
| Budgetary Provisions | |
| Staff Members | |
| General Community Relations Responsibilities | |
| Specific Community Relations Responsibilities | |
| In-Service Training | |
| Relations with Special Publics | |
| The Communicati | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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