The School and Community Relations

by Bagin, Don H.; Gallagher, Donald R.; Moore, Edward H.

• ISBN13: 9780205509065
• ISBN10: 0205509061
• Edition: 9th
• Format: Hardcover
• Copyright: 2008-01-01
• Publisher: Allyn & Bacon

Summary

Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Gives the reader a comprehensive plan for implementing a step-by-step school-community relations program to help improve school quality and school learning.New info on No Child Left Behind, reporting achievement and test scores, school "crises" such as shootings and terrorism, school choice and the Freedom of Information Act.Pre-service and in-service school leaders.

Author Biography

Don Bagin coordinates the graduate programs in educational public relations and corporate public relations at Rowan University, where he is a professor of communications.

Table of Contents

Preface

About the Authors

Essential Considerations

The Importance of Public Relations

Why School Public Relations?

Suggestions for Improving Public Confidence

Need for a Communication Plan

Public Character of the School

Public Character of the School

The Meaning of Public Opinion

School-Community Relations

Models of Public Relations

Understanding the Community

Sociological Inventory

Power Structures

Measuring Public Opinion

Electronic Surveying

Policies, Goals, and Strategies

Nature of a Policy

Goals and Strategies

Planning Checklist

Administering the Program

The Board of Education

The Superintendentrsquo;s Role

The Administrative Team

Director of School-Community Relations

Standards for Educational Public Relations Professionals

Plans of Organization

Responsibilities of Other Team Members

Budgetary Provisions

Staff Members

General Community Relations Responsibilities

Specific Community Relations Responsibilities

In-Service Training

Relations with Special Publics

The Communicati

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