Schools In Spotlight

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2020-05-19
  • Publisher: Falmer Pr

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What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.

Table of Contents

Schools and the public: a historical contextp. 1
Schools and the media: getting the relationship rightp. 18
Public relationsp. 25
News releases: getting the message acrossp. 36
Coping with crisisp. 47
Managing the messagep. 60
In the front linep. 72
Righting the wrongp. 81
Sharing the visionp. 91
App. 1: Case Studiesp. 97
School inspectionp. 107
Contact details for UK media regulatory bodiesp. 114
Bibliographyp. 116
Indexp. 118
Table of Contents provided by Blackwell. All Rights Reserved.

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