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Preface
Introduction: When All Is Said and Done,
a Lot More Gets Said Than Done
PART I
THE REALITY
1 First Principle: What Matters More Than
Anything You Do Is Everything You Do
2 Second Principle: What You Do Is Not as
Important as What Your People Experience
3 Third Principle: You’re Not as Committed as
You Need to Be . . . Yet
PART II
THE RIGHT FOCUS
4 Stop Strategic Planning
5 Embrace the Joy of Pain
6 Climb the Right Mountain
7 Do Less, Use More Resources . . . No, Really
8 Put the “Exec” in Execute
PART III
THE RIGHT ENVIRONMENT
9 Everything Starts with Heads and Hearts
10 Equip Them to Succeed, Not to Fail
11 You’re Not a Manager; You’re a Coach
12 Heroic Processes, Positive Policies, and the Space
Between the Boxes
13 The Value of Feeling Valued
PART IV
THE RIGHT TEAM
14 Don’t Just Recruit; Compete
15 Hire for What You’re Likely to Overlook
16 Be Selective in How You Select
PART V
THE RIGHT COMMITMENT
17 The First Enemy You Must Defeat
18 The Enemy That Grows Stronger by the Day
19 The Enemy That Poses as a Friend
20 There’s Commitment; Then There’s Commitment
Reflections: In the End, It’s You Versus You
Acknowledgments
Appendix
Notes
Index
