did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780965321204

Business Start-Up Guide : How to Create, Grow, and Manage Your Own Successful Enterprise

by ;
  • ISBN13:

    9780965321204

  • ISBN10:

    0965321207

  • Format: Paperback
  • Copyright: 1999-06-01
  • Publisher: Tycoon Pub
  • Purchase Benefits
List Price: $19.95
We're Sorry.
No Options Available at This Time.

Summary

Business Start-Up Guide is the result of the author's sabbatical leave project at MiraCosta College in Oceanside, CA. It synthesizes the best information and ideas from Mr. Severance's teaching, counseling, and business ownership experience. It also blends the best ideas from the substantial business literature he has reviewed and studied during his sabbatical.

Table of Contents

Are You an Entrepreneur?
11(16)
Why Start a Business?
12(2)
Entrepreneur Myths and Traits
14(5)
Suggestions for Success
19(8)
Finding and Evaluating Business Ideas
27(12)
Finding Business Ideas
27(4)
Evaluating Business Ideas
31(2)
Idea Checklists
33(6)
Business Start-up Options
39(16)
Starting a Business
39(1)
Buying a Business
40(8)
Buying a Franchise
48(7)
Developing Your Business Plan
55(14)
Why Write a Business Plan?
55(1)
Business Plan Components
56(9)
Fine-Tuning Tips
65(4)
Finding Your Niche and Researching Your Market
69(10)
Segmenting and Targeting Your Market
70(4)
Positioning and Developing a Powerful USP
74(1)
Marketing Research and Resources
75(4)
Forecasting Sales
79(10)
Why Estimate Sales?
79(1)
Forecasting Techniques
80(6)
Lifetime Value of a Customer
86(3)
Product
89(12)
Product Decisions and Opportunities
89(3)
Features and Benefits and Product Components
92(3)
Names, Logos, Colors, and Packages
95(6)
Place
101(12)
Selling Channels
102(5)
Distribution Expectations
107(2)
Retail Sales Opportunities
109(4)
Price
113(12)
Basic Pricing Strategies
114(2)
Mathematics of Pricing
116(2)
Creative Pricing Techniques
118(7)
Promotion: Public Relations
125(10)
Publicity Possibilities
125(4)
News Releases
129(3)
Sales Promotion
132(3)
Promotion: Advertising
135(12)
Features and Benefits
135(2)
Creating a Great Ad
137(4)
Media Choices
141(6)
Promotion: Personal Selling
147(14)
Company, Product, and Customer Knowledge
148(1)
Personal Sales Skills
149(1)
Selling Strategies and Tactics
150(11)
Determining Financial Needs and Resources
161(18)
Start-up Costs
162(1)
Operating Costs
163(1)
Financial Resources
164(15)
Choosing the Right Entity
179(20)
Sole Proprietorships
180(1)
Partnerships
181(3)
Corporations
184(15)
Location and Lease Choices
199(12)
Geographical Factors
199(3)
Physical Factors
202(1)
Commercial Lease Considerations
203(8)
Legal Start-up Issues
211(16)
Licenses and Taxes
211(3)
Intellectual Property
214(6)
Miscellaneous Legal Concerns
220(7)
Personnel Management
227(22)
Recruiting and Hiring Employees
228(4)
Managing and Compensating Employees
232(4)
Employment Legal Concerns
236(13)
Accounting and Financial Management
249(16)
Bookkeeping and Financial Statements
249(5)
Financial Analysis
254(5)
Cash and Tax Management
259(6)
Risk Management and Insurance
265(14)
Risk Identification and Analysis
266(4)
Liability and Property Insurance
270(4)
Health, Disability, and Life Insurance
274(5)
Twelve Tips for Business Success
279(12)
Index 291

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program