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9781441912794

Data Mining

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  • ISBN13:

    9781441912794

  • ISBN10:

    1441912797

  • Format: Paperback
  • Copyright: 2009-11-20
  • Publisher: Springer Verlag
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Summary

Over the course of the last twenty years, there has been an increased interest in data mining. Specifically, this area is of used in relation to computer science, statistics, operations research, and information systems/management science. Data mining has applications in corporate planning, medical decision making, bioinformatics, web-usage mining, text and image recognition, direct marketing, and credit scoring. This special issue of AoIS contains selected, rigorously peer-reviewed papers from the 2007 International Conference on Data Mining (DMIN'07), which occurred June 25-28 in Las Vegas, NV. The issue brings together topics on both information systems and data mining, and gives the reader a current snapshot of the research and practice in data mining. Among the suggested topics of interest were: Predictive data mining; managerial decision support; data mining applications in marketing, operations management, finance, logistics and supply chain management; data warehousing and business intelligence; document classification and web-usage mining; association rule mining and market basket analysis; security, privacy and social impact of data mining

Table of Contents

Data Mining and information Systems: Quo Vadis?p. 1
Introductionp. 1
Special Issues in Data Miningp. 3
Confirmatory Data Analysisp. 3
Knowledge Discovery from Supervised Learningp. 4
Classification Analysisp. 6
Hybrid Data Mining Proceduresp. 8
Web Miningp. 10
Privacy-Preserving Data Miningp. 11
Conclusion and Outlookp. 12
Referencesp. 13
Confirmatory Data Analysis
Response-Based Segmentation Using Finite Mixture Partial Least Squaresp. 19
Introductionp. 20
On the Use of PLS Path Modelingp. 20
Problem Statementp. 22
Objectives and Organizationp. 23
Partial Least Squares Path Modelingp. 24
Finite Mixture Partial Least Squares Segmentationp. 26
Foundationsp. 26
Methodologyp. 28
Systematic Application of Fimix-Plsp. 31
Application of Fimix-Plsp. 34
On Measuring Customer Satisfactionp. 34
Data and Measuresp. 34
Data Analysis and Resultsp. 36
Summary and Conclusionp. 44
Referencesp. 45
Knowledge Discovery from Supervised Learning
Building Acceptable Classification Models
Introductionp. 54
Comprehensibility of Classification Modelsp. 55
Measuring Comprehensibilityp. 57
Obtaining Comprehensible Classification Modelsp. 58
Justifiability of Classification Modelsp. 59
Taxonomy of Constraintsp. 60
Monotonicity Constraintp. 62
Measuring Justifiabilityp. 63
Obtaining Justifiable Classification Modelsp. 68
Conclusionp. 70
Referencesp. 71
Mining Interesting Rules Without Support Requirement: A General Universal Existential Upward Closure Propertyp. 75
Introductionp. 76
State of the Artp. 77
An Algorithmic Property of Confidencep. 80
On UEUC Frameworkp. 80
The UEUC Propertyp. 80
An Efficient Pruning Algorithmp. 81
Generalizing the UEUC Propertyp. 82
A Framework for the Study of Measuresp. 84
Adapted Functions of Measurep. 84
Expression of a Set of Measures of Ddconfp. 87
Conditions for Gueucp. 90
A Sufficient Conditionp. 90
A Necessary Conditionp. 93
Classification of the Measuresp. 92
Conclusionp. 94
Referencesp. 95
Classification Techniques and Error Control in Logic Miningp. 99
Introductionp. 100
Brief Introduction to Box Clusteringp. 102
BC-Based Classifierp. 104
Best Choice of a Box Systemp. 108
Bi-criterion Procedure for BC-Based Classifierp. 111
Examplesp. 112
The Data Setsp. 112
Experimental Results with BCp. 113
Comparison with Decision Treesp. 115
Conclusionsp. 117
Referencesp. 117
Classification Analysis
An Extended Study of the Discriminant Random Forestp. 123
Introductionp. 123
Random Forestsp. 124
Discriminant Random Forestsp. 125
Linear Discriminant Analysisp. 126
The Discriminant Random Forest Methodologyp. 127
DRF and RF: An Empirical Studyp. 128
Hidden Signal Detectionp. 129
Radiation Detectionp. 132
Significance of Empirical Resultsp. 136
Small Samples and Early Stoppingp. 137
Expected Costp. 143
Conclusionsp. 143
Referencesp. 145
Prediction with the SVM Using Test Point Marginsp. 147
Introductionp. 147
Methodsp. 151
Data Set Descriptionp. 154
Resultsp. 154
Discussion and Future Workp. 155
Referencesp. 157
Effects of Oversampling Versus Cost-Sensitive Learning for Bayesian and SVM Classifiersp. 159
Introductionp. 159
Resamplingp. 161
Random Oversamplingp. 161
Generative Oversamplingp. 161
Cost-Sensitive Learningp. 162
Related Workp. 163
A Theoretical Analysis of Oversampling Versus Cost-Sensitive Learningp. 164
Bayesian Classificationp. 164
Resampling Versus Cost-Sensitive Learning in Bayesian Classifiersp. 165
Effect of Oversampling on Gaussian Naive Bayesp. 166
Effects of Oversampling for Multinomial Naive Bayesp. 168
Empirical Comparison of Resampling and Cost-Sensitive Learningp. 170
Explaining Empirical Differences Between Resampling and Cost-Sensitive Learningp. 170
Naive Bayes Comparisons on Low-Dimensional Gaussian'Datap. 171
Multinomial Naive Bayesp. 176
SVMsp. 178
Discussionp. 181
Conclusionp. 182
Appendixp. 183
Referencesp. 190
The Impact of Small Disjuncts on Classifier Learningp. 193
Introductionp. 193
An Example: The Vote Data Setp. 195
Description of Experimentsp. 197
The Problem with Small Disjunctsp. 198
The Effect of Pruning on Small Disjunctsp. 202
The Effect of Training Set Size on Small Disjunctsp. 210
The Effect of Noise on Small Disjunctsp. 213
The Effect of Class Imbalance on Small Disjunctsp. 217
Related Workp. 220
Conclusionp. 223
Referencesp. 225
Hybrid Data Mining Procedures
Predicting Customer Loyalty Labels in a Large Retail Database: A Case Study in Chilep. 229
Introductionp. 229
Related Workp. 231
Objectives of the Studyp. 233
Supervised and Unsupervised Learningp. 234
Unsupervised Algorithmsp. 234
Variables for Segmentationp. 238
Exploratory Data Analysisp. 239
Results of the Segmentationp. 240
Results of the Classifierp. 241
Business Validationp. 244
In-Store Minutes Charges for Prepaid Cell Phonesp. 245
Distribution of Products in the Storep. 246
Conclusions and Discussionp. 248
Appendixp. 250
Referencesp. 252
PCA-Based Time Series Similarity Searchp. 255
Introductionp. 256
Backgroundp. 258
Review of PCAp. 258
Implications of PCA in Similarity Searchp. 259
Related Workp. 261
Proposed Approachp. 263
Experimental Methodologyp. 265
Data Setsp. 265
Evaluation Methodsp. 266
Rival Measuresp. 267
Resultsp. 268
I-NN Classificationp. 268
k-NN Similarity Searchp. 271
Speeding Up the Calculation of APEdistp. 272
Conclusionp. 274
Referencesp. 274
Evolutionary Optimization of Least-Squares Support Vector Machinesp. 277
Introductionp. 278
Kernel Machinesp. 278
Least-Squares Support Vector Machinesp. 279
Kernel Functionsp. 280
Evolutionary Computationp. 281
Genetic Algorithmsp. 281
Evolution Strategiesp. 282
Genetic Programmingp. 283
Related Workp. 283
Hyperparameter Optimizationp. 284
Combined Kernel Functionsp. 284
Evolutionary Optimization of Kernel Machinesp. 286
Hyperparameter Optimizationp. 286
Kernel Constructionp. 287
Objective Functionp. 288
Resultsp. 289
Data Setsp. 289
Results for Hyperparameter Optimizationp. 290
Results for EvoKMGPp. 293
Conclusions and Future Workp. 294
Referencesp. 295
Genetically Evolved kNN Ensemblesp. 299
Introductionp. 299
Background and Related Workp. 301
Methodp. 302
Data setsp. 305
Resultsp. 307
Conclusionsp. 312
Referencesp. 313
Web-Mining
Behaviorally Founded Recommendation Algorithm for Browsing Assistance Systemsp. 317
Introductionp. 317
Related Worksp. 318
Our Contribution and Approachp. 319
Concept Formalizationp. 319
System Designp. 323
A Priori Knowledge of Human-System Interactionsp. 323
Strategic Design Factorsp. 323
Recommendation Algorithm Derivationp. 325
Practical Evaluationp. 327
Intranet Portalp. 328
System Evaluationp. 330
Practical Implications and Limitationsp. 331
Conclusions and Future Workp. 332
Referencesp. 333
Using Web Text Mining to Predict Future Events: A Test of the Wisdom of Crowds Hypothesisp. Scott Ryan
Introductionp. 335
Methodp. 337
Hypotheses and Goalsp. 337
General Methodologyp. 339
The 2006 Congressional and Gubernatorial Electionsp. 339
Sporting. Events and Reality Television Programsp. 340
Movie Box Office Receipts and Music Salesp. 341
Replicationp. 342
Results and Discussionp. 343
The 2006 Congressional and Gubernatorial Electionsp. 343
Sporting Events and Reality Television Programsp. 345
Movie and Music Album Resultsp. 347
Conclusionp. 348
Referencesp. 349
Privacy-Preserving Data Mining
Avoiding Attribute Disclosure with the (Extended) p-Sensitive k-Anonymity Modelp. 353
Introductionp. 353
Privacy Models and Algorithmsp. 354
The p-Sensitive k-Anonymity Model and Its Extensionp. 354
Algorithms for the p-Sensitive k-Anonymity Modelp. 357
Experimental Resultsp. 360
Experiments for p-Sensitivek-Anonymityp. 360
Experiments for Extended p-Sensitive k-Anonymityp. 362
New Enhanced Models Based on p-Sensitive k-Anonymityp. 366
Constrained p-Sensitive k-Anonymityp. 366
p-Sensitive k-Anonymity in Social Networksp. 370
Conclusions and Future Workp. 372
Referencesp. 372
Privacy-Preserving Random Kernel Classification of Checkerboard Partitioned Datap. 375
Introductionp. 375
Privacy-Preserving Linear Classifier for Checkerboard Partitioned Datap. 379
Privacy-Preserving Nonlinear Classifier for Checkerboard Partitioned Datap. 381
Computational Resultsp. 382
Conclusion and Outlookp. 384
Referencesp. 386
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