Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Principles and Drivers of the New Marketing Environment | |
Strategy and Models for the Virtual World | |
Online Marketing Planning Issues | |
Online Marketing Research - Principles and Practice | |
Online buyer behaviour | |
Positioning for Traffic and Profit | |
Search Engine Optimisation | |
Permission and Personalisation Online | |
Web site Development - Design and Content | |
The online Product | |
Pricing Issues on the Web | |
Online Communication Tools | |
Online Distributuion and Procurement | |
Online Marketing Legal Issues | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.