Data Fluency Empowering Your Organization with Effective Data Communication

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches, and let Data Fluency: Empowering Your Organization with Effective Communication show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results.

Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.

• Conquer the challenge of making valuable data approachable and easy to understand
• Develop unique skills required to shape data to the needs of different audiences
• Full color book links to bonus content at juiceanalytics.com
• Written by well-known and highly esteemed authors in the data presentation community

Data Fluency: Empowering Your Organization with Effective Communication focuses on user experience, making reports approachable, and presenting data in a compelling, inspiring way. The book helps to dissolve the disconnect between your data and those who might use it and can help make an impact on the people who are most affected by data. Use Data Fluency today to develop the skills necessary to turn data into effective displays for decision-making.

Zach Gemignani is co-founder and CEO of Juice Analytics. He works with companies with companies to build analytics-savvy organizations and develop analytical tools that focus on getting the human elements right. Chris Gemignani is also co-founder of Juice Analytics and previously Chris was a VP analyst at Citibank and PNC bank. Dr. Richard Galentino is CEO of Stratable, Inc., a strategic planning and organizational development consulting firm. Dr. Patrick Schuermann is a Harvard International Education Policy Fellow. Nathan Yau (Consulting Editor) has a PhD in statistics and is a statistical consultant helping clients make use of their data through visualization. Nathan is the author of the best-selling visualization books, Visualize This and Data Points.

Foreword .xix

Introduction xxi

Chapter 1 The Last Mile Problem 1

Chapter 2 The Data Fluency Framework 19

Chapter 3 How Organizations Struggle with Data Fluency 33

Chapter 4 A Consumer’s Guide to Understanding Data 47

Chapter 5 Data Authors: Skilled Designers of Data Presentations 79

Chapter 6 The Data Fluent Culture 127

Chapter 7 The Data Product Ecosystem 161

Chapter 8 The Journey to Data Fluency 183

Feature The Data Fluency Inventory 193

Appendix A Designing Data Products 223

Appendix B Style Guide 237

Index 245

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.