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9780807747148

Building Support for Your School

by ;
  • ISBN13:

    9780807747148

  • ISBN10:

    0807747149

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-08-30
  • Publisher: Teachers College Pr

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Supplemental Materials

What is included with this book?

Summary

This book demonstrates how educators can use children’s work to communicate what is being learned in early childhood and elementary school classrooms. Extending the work begun in Windows on Learning: Documenting Young Children’s Work, this new book combines Judy Helm’s experience with documentation and Amanda Helm’s expertise in marketing and public relations, to provide the tools educators need to present powerful evidence other than test scores that children are learning. Part I explains the need for school personnel to communicate more effectively and examines how professional strategies can make a difference. Part II presents seven strategies for implementing more effective professional communication. Part III is a handbook of resources on communication techniques. The book includes strategies from the communication field to help teachers and administrators process, display, publish, and share documentation of children’s work with parents and other members of the community and demonstrations of how the strategies and methods are used in real classrooms and schools—including interviews with teachers, administrators, and parents; examples of children’s work; photographs; and a full-color insert.

Author Biography

Judy Harris Helm assists schools and early childhood programs through her consulting and training company, Best Practices, Inc. Amanda Helm is an assistant professor of marketing at the University of Wisconsin-Whitewater

Table of Contents

Preface v
Acknowledgments vii
PART I. OPENING WINDOWS
1(16)
Opening Windows into Schools: Today's Communication Challenges
3(8)
Challenges to Schools
3(3)
The Power of Documentation
6(4)
Meeting the Communication Challenge for Schools Today
10(1)
Opening Windows for Educators: The Need to Communicate Strategically
11(6)
Today's Communication Environment
12(1)
The Need for Trained Communicators in Schools
13(1)
Becoming Professional About Communication
13(1)
Defining Strategic Communication
14(3)
PART II. STRATEGIES FOR BECOMING EDUCATOR-COMMUNICATORS
17(76)
Window on the Communication Process: How Professional Communicators View Communication
19(4)
The Communication Process
19(2)
Adapting the Communication Process for Educators
21(2)
Strategy 1---Analyze Your Audience: Understanding Education Audiences
23(11)
Audience Analysis: Focus on Parents
24(6)
Analyzing Other Audiences
30(4)
Strategy 2---Invest in the Most Credible Communicators: Teachers, Principals, and Children
34(6)
High Initial Credibility
34(2)
Building on Credibility
36(3)
Invest in Credibility
39(1)
Strategy 3---Convince with Evidence: The Power of Documentation
40(10)
Documentation Is Convincing
41(2)
Documentation Is Powerful
43(3)
How Documentation Is Used
46(1)
Is Documentation Convenient?
47(1)
Interpreting Documentation
48(2)
Strategy 4---Plan Your Message: Deciding What to Say
50(14)
Two Keys to Professional Communications
50(7)
Structuring Your Message: The Inverted Pyramid
57(1)
Offering Additional Information: The Jump
58(1)
Seeing the Big Picture
59(3)
Planning a Message Calendar
62(1)
Back to the Inverted Pyramid
63(1)
Strategy 5---Incorporate Evidence: Ways to Share Your Documentation
64(10)
Displays
64(3)
Websites
67(1)
Brochures
68(1)
Organizing Communication Events
69(1)
Newsletters
69(3)
Less Formal Classroom Communication Pieces
72(2)
Strategy 6---Follow Design Conventions: Making Communication Look Professional
74(8)
Keep Your Focus on Your Message
74(1)
Design Principles
75(6)
A Final Note on Design Principles
81(1)
Strategy 7---Reach Out to the Media: Connecting with Your Community
82(11)
A Win--Win Situation
83(1)
How Can Educators Reach Out to the Local Media?
84(7)
The Next Step
91(2)
PART III. RESOURCES FOR EDUCATOR-COMMUNICATORS
93(22)
Foundation Builders: Resources for Thinking Strategically
95(11)
Why Think Strategically?
95(1)
Who Can Use Foundation Builders?
95(1)
Doing the Building
95(1)
Talking Points
96(1)
Formal Statements
97(3)
Demographics
100(1)
Psychographics
101(1)
Benefits and Usage Analysis
102(1)
Communication Goals
103(1)
Message Calendar
104(1)
Support Analysis
105(1)
Tools for Opening Windows: Looking Professional
106(9)
Submitting Photos and Artwork for the Media
106(1)
Templates for Display: Using Desktop Publishing and Enlarging for Panels
107(2)
Using the Inverted Pyramid
109(1)
Recommended Resources
109(1)
Press Release Template
110(3)
The Journalistic Pyramid Applied to Class Newsletters and Letters Home
113(1)
The Journalistic Pyramid Applied to Displays and Bulletin Boards
114(1)
References 115(2)
Index 117(3)
About the Authors 120

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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