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9781571675200

Financing the Sport Enterprise

by ; ;
  • ISBN13:

    9781571675200

  • ISBN10:

    1571675205

  • Format: Paperback
  • Copyright: 2004-06-01
  • Publisher: Sagamore Pub Llc

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Supplemental Materials

What is included with this book?

Summary

Designed to meet the standards established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM), this book is intended to provide professional practitioners and students in sport management a book with comprehensive survey coverage of the many traditional and innovative aspects of financial management. The focus of this text is upon the basics of financial management including, but not limited to: diversification of revenue, acquisition of revenue resources, financial management, auditing, sponsorships, licensing, franchises, fund raising, and more. Different from most general finance texts, this book focuses on and uses many examples specific to the sports field. Plus, it has many practical examples and ideas for the practitioner to use. With this knowledge, readers will be able to take a proactive role in confronting the fiscal challenges faced by their organisation.

Table of Contents

Dedication iii
Acknowledgments v
Foreword vi
Part I Foundations of Sport Finance
The ABC's of Economics: A Layman's Overview
3(16)
Organizing the Sport Enterprise
19(20)
Part II Financial Accountability and Planning
Financial Accountability and Analysis
39(20)
Financial Planning
59(20)
Purchasing
79(12)
Part III Financial Development
Understanding the Revenue Streams
91(22)
Sponsorships
113(10)
Licensing
123(6)
The Franchise Game
129(6)
Part IV Sales Operations
Box Office Operations
135(10)
Retail Operations
145(16)
Customer Retention: A Key to Financial Stability
161(14)
Outsourcing Services
175(12)
Part V Fundraising
Fundamentals of Fundraising
187(12)
Committees: Critical Tools in Fundraising
199(10)
Techniques for Successful Grant Seeking
209(10)
The Booster Club
219(14)
Volunteers: The Soldiers in Fundraising and Game Management
233(14)
Part VI Financial Risk Management
Insurance
247(8)
Risk Management
255(12)
Appendix 267(44)
Index 311(6)
About the Authors 317

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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