What is included with this book?
Bryan W. Mattimore is president and cofounder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last twenty-five years, Bryan has facilitated over one thousand brainstorming sessions, moderated over five hundred creative focus groups, and managed over two hundred successful innovation projects for a wide variety of Fortune 500 clients. A cum laude graduate of Dartmouth, where he majored in psychology, he is also the inventor of the creativity training game Bright Ideas® and author of the book 99% Inspiration. He lives in Stamford, Connecticut.
Preface ix
Introduction Idea Engines 1
Chapter 1 A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets 11
Chapter 2 Beyond Brainstorming: Understanding Individual and Group Ideation Techniques 23
Chapter 3 Your Ideation Toolkit: The Seven All-Time Greatest Ideation Techniques 49
Chapter 4 Innovation Overview: Strategies and Tools for a Successful Innovation Process 71
Chapter 5 Real-World Challenges: Applying Ideation Techniques and Innovation Processes 99
Chapter 6 Idea Meets World: Navigating the Road from Good Idea to Successful Innovation 133
Chapter 7 Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions 155
Chapter 8 Thinking Like a Facilitating Leader II: New Product Ideation Session Design 175
Chapter 9 Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes 199
Conclusion 221
Notes 225
Acknowledgments 227
About the Author 231
Index 233
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