Everyone wants to start their own business and there are lots of books telling you how to go about it.The only trouble is a lot of them are wrong. The Rebel Entrepreneur by Financial Times journalist, Jonathan Moules, explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs who've made the grade by doing things differently , this book will show you why you don't need a business plan,that there's nothing wrong with copying someone else's idea , why if things get tough you should put your prices up and how cutting costs can kill your business. With many thousands of people starting a business every year, this is the book that no entrepreneur can afford to be without.

Jonathan Moules is Enterprise Correspondent for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for this book.

Prologue: The importance of being a rebel	p. viii
Funding is for fools	p. 1
The case for bootstrapping	p. 2
Small is beautifull, at least to begin with	p. 6
The value of having no money	p. 8
Have you tried the alternatives to the bank?	p. 9
Pull yourself up by your bootstraps	p. 13
If you can't get a loan, get a grant	p. 18
Timing can be everything	p. 19
We are all dotcoms now, thank goodness	p. 20
No man is an island when it comes to funding	p. 21
The conclusion	p. 28
Don't innovate, imitate	p. 31
An imitator in action	p. 32
The original	p. 33
Every action has a legal reaction	p. 33
You can't keep a good idea down	p. 34
First movers do not necessarily have the advantage	p. 36
Copying is as old as the hills	p. 37
It is all about execution	p. 42
Attack of the clones	p. 43
Imitation can be the salvation of a company	p. 44
Timing is everything	p. 50
You do not have to settle for second best	p. 52
The conclusion	p. 54
Don't be a hero	p. 55
The problem of letting go	p. 58
Most people find good leadership hard	p. 58
Size is everything	p. 59
Take a tip from the good parenting guide	p. 60
Confessions of a meddler	p. 66
An exception to the rule	p. 71
When do you step back?	p. 72
External factors are important too	p. 75
The conclusion	p. 79
The high price of success	p. 81
Less can be more	p. 82
Do the mathematics	p. 82
What your prices say about the value of your offering	p. 83
Why you need to keep prices up	p. 84
The difficult relationship between price and value	p. 85
In a recession, the need to raise prices only increases	p. 88
The art of maintaining a high price	p. 92
How do you get people to pay more?	p. 94
Price is a matter of economics	p. 95
To cut, or not to cut	p. 96
Cutting your costs is not the same as raising your prices	p. 96
What about cross-border trade?	p. 101
How do you maintain high prices?	p. 102
Warning: you can raise prices too much	p. 104
Being low cost does not mean you cannot raise your prices	p. 105
Being the best is always better than being cheapest	p. 107
The conclusion	p. 107
Don't get hung up on the business plan	p. 109
The only constant in (business) life is change	p. 110
Ryanair as an example of a company that changed	p. 111
Imitate, don't innovate (reprised)	p. 112
There is no shame in starting all over again	p. 114
Testing, testing	p. 114
Once the business plan works, write it down	p. 118
The concept of the pivot	p. 120
Pivoting once is never enough	p. 125
Pivoting and foreign markets	p. 129
The conclusion	p. 133
You cannot cut your way to success	p. 135
How do you react to the bad times?	p. 136
Do you really need to make those cuts?	p. 137
Sell on the savings your company can provide	p. 138
Spend some money on yourself	p. 145
Be confident	p. 146
Do not rush to cut jobs	p. 147
Find the opportunities to grow	p. 148
Remember to pivot as well as invest	p. 150
The conclusion	p. 161
Do not waste your time selling	p. 163
Tips for accelerating the sales process	p. 166
Teamwork is key to sales	p. 168
Good customer service can be a sales strategy	p. 169
A few sales tips	p. 171
Beware of overtrading	p. 172
Squeezing the lemon	p. 174
Opportunity is never far away	p. 176
The conclusion	p. 176
Failure is not failure if you learn	p. 179
Why the fear of failure can be so damaging	p. 183
Failure can be your own stupid fault	p. 185
Common mistake 1: treating the bank like a cashpoint	p. 185
Common mistake 2: putting your eggs in one basket	p. 186
Life can be cruel so you have to deal with it	p. 188
The random nature of entrepreneurial success	p. 194
Remember, it may be second time unlucky	p. 195
Remember, the darkest moment is before the dawn	p. 197
Insolvency is often not the end	p. 200
The conclusion	p. 203
Index	p. 205
Table of Contents provided by Ingram. All Rights Reserved.

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The Rebel Entrepreneur

9780749464820

0749464828

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