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9780199076130

Research Methodology: Business and Management Contexts

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  • ISBN13:

    9780199076130

  • ISBN10:

    0199076138

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2016-02-01
  • Publisher: Oxford University Press
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Summary

Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.

Table of Contents


Part 1 - Introduction
1. Business research approaches
2. Quantitative and qualitative research approaches
3. Mixed methods research: Breaking the divide between quantitative and qualitative approaches
Part 2 - Main steps in research
4. Getting started: Planning a research project and getting to know the literature
5. Formulating a proposal and reviewing the literature
6. Planning the research project: Research design
7. Ethics in business research
8. Writing up research
Part 3 - Data gathering methods
9. Sampling
10. Surveys and questionnaires
11. Interviews and focus groups
12. Field work: Ethnography and observation
13. Gathering data for secondary analysis
14. E-research: Internet research methods
15. Content analysis
Part 4 - Data analysis methods
16. Quantitative data analysis methods
17. Qualitative data analysis methods

Supplemental Materials

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