David L. Goetsch is President and CEO of the Institute for Continual Improvement, a private consulting firm dedicated to the continual improvement of employees, organizations, and communities. Dr. Goetsch is cofounder of the Technology Coast Manufacturing and Engineering Network and the Gulf Coast Alliance for Technology Transfer. Dr. Goetsch welcomes feedback from his readers and may be contacted at the following e-mail address: ddsg200l@cox.net.
James R. Richburg is President of Okaloosa-Walton College, cofounder of the Technology Coast Manufacturing and Engineering Network, and cofounder of the Gulf Coast Alliance for Technology Transfer. Dr. Richburg is also a founding director of the Beach Community Bank and a member of numerous community and economic development organization. Dr. Richburg welcomes feedback from his readers and may be contacted at the following e-mail address: jrrich255ccox.net.
Introduction: Effective Strategic Planning A Ten Step Model | |
Understand the Concepts of Competition and Competitive Advantage | |
Understand the Concept of Value as it Relates to Competitive Advantage | |
Know the Rationale for Strategic Planning | |
Understand the Strategic Planning Process | |
Collect, Organize, and Analyze Data | |
Make Informed Predictions | |
Adopt a Strategic Emphasis and Competitive Strategy | |
Write the Strategic Plan | |
Execute the Strategic Plan | |
Understand How a Strategic Plan Comes Together From Start to Completion | |
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