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9780130485236

Effective Change Management Ten Steps for Technical Professions (NetEffect Series)

by ;
  • ISBN13:

    9780130485236

  • ISBN10:

    0130485233

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2004-06-22
  • Publisher: Pearson
  • Purchase Benefits
List Price: $32.80
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Summary

To be competitive in today's marketplace, companies and their employees need to be able to change in response to market demands. Effective Change Management: Ten Steps for Technical Professions helps the reader understand that the underlying issue organizations face is improvement. This step-by-step guide: bull; bull;helps the reader understand change and his or her role in it bull;provides a ten-step model for achieving change bull;explains how to incorporate change into an organization's culture

Author Biography

David L. Goetsch is President and CEO of the Institute for Continual Improvement, a private consulting firm dedicated to the continual improvement of employees, organizations, and communities. Dr. Goetsch is cofounder of the Technology Coast Manufacturing and Engineering Network and the Gulf Coast Alliance for Technology Transfer. Dr. Goetsch welcomes feedback from his readers and may be contacted at the following e-mail address: ddsg200l@cox.net.

James R. Richburg is President of Okaloosa-Walton College, cofounder of the Technology Coast Manufacturing and Engineering Network, and cofounder of the Gulf Coast Alliance for Technology Transfer. Dr. Richburg is also a founding director of the Beach Community Bank and a member of numerous community and economic development organization. Dr. Richburg welcomes feedback from his readers and may be contacted at the following e-mail address: jrrich255ccox.net.

Table of Contents

Introduction: Effective Strategic Planning A Ten Step Model
Understand the Concepts of Competition and Competitive Advantage
Understand the Concept of Value as it Relates to Competitive Advantage
Know the Rationale for Strategic Planning
Understand the Strategic Planning Process
Collect, Organize, and Analyze Data
Make Informed Predictions
Adopt a Strategic Emphasis and Competitive Strategy
Write the Strategic Plan
Execute the Strategic Plan
Understand How a Strategic Plan Comes Together From Start to Completion
Table of Contents provided by Publisher. All Rights Reserved.

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