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9780230227835

Childhood and Consumer Culture

by ;
  • ISBN13:

    9780230227835

  • ISBN10:

    023022783X

  • Format: Hardcover
  • Copyright: 2010-09-15
  • Publisher: Palgrave Macmillan
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Summary

In recent years children have become an increasingly important consumer market, and there is growing concern about the commercialisation of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on childrens engagement with consumer culture from a wide range of international settings.

Author Biography

DAVID BUCKINGHAM is Professor of Education, and Director of the Centre for the Study of Children, Youth and Media at the Institute of Education, London University, UK; and a Visiting Professor at the Centre for Child Research, NTNU Trondheim, Norway. His research focuses on children and young people's interactions with electronic media, and on media education. Among his most recent publications are Beyond Technology: Children's Learning in the Age of Digital Culture and Youth, Identity and Digital Media.

VEBJRG TINGSTAD is Associate Professor and Deputy Director at the Norwegian Centre for Child Research, NTNU, Trondheim, Norway. Her research focuses on childrens online networking, and on childhood and child culture in contemporary societies.

Table of Contents

List of Tables, Figures and Illustrationsp. vii
Acknowledgementsp. viii
Notes on Contributorsp. ix
Introductionp. 1
History of Children's Consumption
Valves of Adult Desire: The Regulation and Incitement of Children's Consumptionp. 17
Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys)p. 31
The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930p. 46
Theory and Method in Research on Children's Consumption
Commercial Enculturation: Moving Beyond Consumer Socializationp. 63
Subjectivities of the Child Consumer: Beings and Becomingsp. 80
Researching Things, Objects and Gendered Consumption in Childhood Studiesp. 94
Practices of Contemporary Marketers
Children's Virtual Worlds: The Latest Commercialization of Children's Culturep. 113
Creating Long-lasting Brand Loyalty - or a Passing "Craze"?: Lessons from a "Child Classic" in Norwayp. 130
The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Showp. 146
Social Contexts of Children's Consumption
The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescentsp. 163
The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolutionp. 178
"Those Who Have Less Want More. But Does It Make Them Feel Bad?": Deprivation, Materialism and Self-Esteem in Childhoodp. 194
Childhood Identities and Consumption
Branded Selves: How Children Relate to Marketing on a Social Network Sitep. 211
"Hello - We're Only in the Fifth Grade!!": Children's Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhoodp. 228
"One Meets Through Clothing": The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israelp. 244
Indexp. 259
Table of Contents provided by Ingram. All Rights Reserved.

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