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9781604425949

The 12 Secrets of Persuasive Argument

by ; ;
  • ISBN13:

    9781604425949

  • ISBN10:

    1604425946

  • Format: Paperback
  • Copyright: 2010-08-16
  • Publisher: American Bar Association
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Summary

These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else. These secrets of persuasion come from Aristotle's Rhetoric, and others come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers.

Table of Contents

Introductionp. ix
Focus on Your Goalp. 1
Tailor Your Argument to the Decision-Makerp. 13
Cultivate Ethosp. 43
Base Your Argument on Reasonsp. 57
Build with Evidence, Law, and Policyp. 81
Appeal to Emotionp. 107
Use the Best Medium for the Messagep. 117
Strategically Arrange Your Argumentsp. 135
Argue with Stylep. 159
Use Delivery to Enhance Communicationp. 181
Engage Your Listenerp. 197
Immunize and Refute Opposing Pointsp. 207
Indexp. 225
About the Authorsp. 239
Table of Contents provided by Ingram. All Rights Reserved.

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