Preface | p. v |
List of Figures | p. vii |
List of Tables | p. ix |
Varieties of Qualitative Research | p. 1 |
What Is Qualitative Research Online? | p. 2 |
Online Focus Groups | p. 8 |
Focused Conversation | p. 15 |
A Classification of Methods | p. 18 |
Researcher Responsibilities | p. 19 |
Applications of Online Research | p. 21 |
Prologue | p. 21 |
Snapshot: Online Qualitative Today | p. 23 |
Online vs. Offline: Is One Better? | p. 26 |
Recruitment Issues | p. 29 |
Myths | p. 33 |
Areas for Improvement | p. 39 |
Audience Questions and Answers | p. 42 |
Epilogue | p. 46 |
Doing Qualitative Research Online | p. 51 |
Prologue | p. 51 |
Introductions | p. 53 |
Online Venue Preferences | p. 55 |
Validation Issues | p. 61 |
Online Moderation Skills | p. 66 |
Tricks of the Trade | p. 71 |
The Future | p. 79 |
Epilogue | p. 84 |
A Focused Conversation | p. 87 |
Is Online Qualitative Really Qualitative? | p. 87 |
Social Implications | p. 89 |
Process versus Results | p. 91 |
Communication Styles | p. 92 |
Online Transcripts | p. 94 |
Multimethod Research | p. 95 |
Is Text-Based Online a Temporary Method? | p. 96 |
Final Thoughts | p. 98 |
New Directions in Online Research | p. 103 |
Appendices | |
Exploring the Possibilities of Online Focus Groups | p. 107 |
Introduction | p. 107 |
Methods | p. 108 |
Results | p. 115 |
Discussion | p. 125 |
IMRO Code of Ethics | p. 129 |
Contributors | p. 131 |
Glossary | p. 139 |
Bibliography | p. 147 |
Index | p. 153 |
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