The Partnership Economy How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences

Unlock the enormous potential of strategic partnerships

You think you know partnerships, don’t you? But the nature — and growth potential — of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations.

Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards.

In this book, you’ll learn:

• Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organization
• How a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your business
• Why you don’t have to wait — you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growth
• What partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization’s growth potential

Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue.

David A. Yovanno is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. Dave and impact.com have been pioneers in establishing partnerships as a third channel for scalable and resilient revenue growth alongside sales and marketing.

Dave has provided strategic leadership to SaaS companies in the technology vertical for more than two decades, serving previously as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as president, technology solutions of Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Preface: How Modern Partnerships Were Born

Part I: Welcome to the Partnership Economy

Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships — Featuring Sunbasket & Rastelli’s and Ticketmaster & Spotify

Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work—Featuring Booktopia

Chapter 3: How Partnerships Can Help You Meet Critical Business Goals—Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats

Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys—Featuring Walmart & Multiple Partners

Chapter 5: Six Building Blocks of Today's Partnerships—Featuring Harry’s

Part II: What Are Modern Partners?

Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales—Featuring Ibotta & Kohl’s, Prodege

Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play—Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia

Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn’t Work Anymore —Featuring Ziff Media Group and Better Homes and Gardens

Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time —Featuring Uber, Patagonia, and Target & Samsung

Chapter 10: Strategic Business Partnerships: When Two Work as One—Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox

Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business—Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce

Part III: Get Started in Partnerships

Chapter 12: How to Get Your Partnerships Program Started—Featuring Trust & Will and PartnerCentric

Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience—Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify

Chapter 14: What About Agencies? Your Partners in Partnerships—Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce

Part IV:  Unleash Your Partnership Potential

Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? —Featuring Fanatics

Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program—Featuring Lenovo and Blue Nile

Chapter 17: What’s Next? Prepare for Future Partnerships—Featuring HubSpot

Index

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