Secrets from the Innovation Room How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

by Allison, Kay

• ISBN13: 9780071443753
• ISBN10: 0071443754
• eBook ISBN(s): 9780071454384
• Edition: 1st
• Format: Paperback
• Copyright: 2004-11-12
• Publisher: McGraw Hill
• More Book Details
• Purchase Benefits

Summary

Proven techniques for coming up with creative and profitable ideas--every timeEveryone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason.Secrets from the Innovation Roomexplains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you: Recognize and avoid the 10 Enemies of Ideas and Innovation Learn and use proven problem-solving techniques in any situation Loosen up creative juices to get ideas flowing

Author Biography

Kay Allison is founder of The Energy Infuser, a market research and consulting firm. She is an adjunct professor at the Medill School of Journalism at Northwestern University, and has worked for advertising giants J. Walter Thompson and BBDO.

Table of Contents

Acknowledgments	vii
Introduction	ix
Defining the Undefinable	1	(12)
Enemies of Ideas and Innovation	13	(40)
Asking Questions	53	(32)
Releasing Potential Energy	85	(22)
Open the Aperture	107	(16)
Break the Board	123	(28)
Measuring the Voltage	151	(10)
Index	161