Seeing and Writing

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2010-02-04
  • Publisher: Bedford/St. Martin's
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The first full-color composition reader truly to reflect visual culture,Seeing & Writingis based on a simple principle: Careful seeing leads to effective writing. Students actively and critically see the details of each verbal and visual text, think about its composition and the cultural context within which it operates, and then write thoughtfully and convincingly about it. With a new look, new features, and new essays and images,Seeing & Writing 4continues to lead the way as a visual, flexible, and above all, inspiring tool for the composition classroom.

Author Biography

Donald McQuade is professor of English and former dean of undergraduate studies at the University of California, Berkeley. He just finished a term serving as Vice Chancellor-University Relations. A past chair of CCCC, he has directed the writing program at Berkeley and at Queens College, CUNY, and has published widely on American literature, American culture, and composition theory and practice. With Bob Atwan, he is co-author of The Writer’s Presence (2009).

Christine McQuade graduated from the University of California, Berkeley, and joined modern dance company STREB, with whom she toured internationally for five years. She has taught freshman composition at Queens College and currently lives in New York City.

Table of Contents

Preface for Instructors
How This Book Works
Introduction: Writing Matters
      EXERCISES: Walker Evans. Subway Passengers, New York, NY
      Making Observations
      EXERCISE: Mark Peterson, Image of Homelessness
      Drawing Inferences
      EXERCISE: David Ignatow, My Place
      EXERCISE: Peter Arkle
      EXERCISE: Robert Frost, In White and Design
      Composition Toolkit
            Point of View
      EXERCISE: Joel Sternfeld, Warren Avenue at 23rd Street, Detroit Michigan, October 1993
Chapter One: Observing the Ordinary
Opening Portfolio
NEW Peter Menzel and Faith D’Aluisio, Hungry Planet [4 photographs]
NEW Annalee Newitz, My Laptop [essay]+ NEW Matthew Pillsbury, Penelope Umbrico (with her Daughters), Monday, February 3rd, 2003 7 – 7:30PM [photograph]
Larry Woiwode, Ode to an Orange [essay]
Sequoia Citrus Association, Have One [label]
      + California Orange Growers, Orange Crate Labels [3 labels]
NEW Retrospect: Phone Home [5 advertisements]
      1933 Bell System, Within the Reach of Millions
      1958 Bell System It’s Fun to Talk by Telephone
      1980 Bell System Reach Out and Touch Someone
      1992 Sony Don’t Be Bound by Convention
      2007 TMobile Google phone
NEW Lizet Gaytan and Saul Bellow
Tracey Baran, Mom Ironing [photograph]
Tillie Olsen, I Stand Here Ironing [short story]
NEW Visualizing Composition: Slowed-Down Reading
NEW Elizabeth Hardwick and Nii Martey Codjoe
Gueorgui Pinkhassov from Moments of Silence [4 photographs]:
      + Pre-Game Prayer, Billy Ryan High School, Denton, Texas
      + Salat-ul-Zuhr (Noon) Prayers, Mardigian Library, University of Michigan-Dearborn
      + Day of Miracles Ceremony, Land of Medicine Buddha, Soquel, CA
      + Satnam Waheguru Prayer, Minar's Taj Palace, New York
Brian Doyle, Joyas Volardores [essay]
K.C. Cole, A Matter of Scale [essay]
Pepón Osorio, Badge of Honor, 1995 (detail) [installation]
      + Context
Annie Dillard, Seeing [essay]

LOOKING CLOSER: Unpacking Our Stuff
NEW Pablo Neruda, Ode to Things [poem]
NEW Siri Hustvedt, Unknown Keys [essay + photograph]
NEW George Skelcher, Magic Money Box [3 drawings]
NEW Akiko Busch, Introduction to The Uncommon Life of Common Objects [essay]
NEW Trujillo-Paumier, This is Daphne and Those Are Her Things [2 photos]
NEW Annie Leonard, The Story of Stuff [screen shot + quotation]  
Chapter Two: Coming to Terms With Place
Opening Portfolio
Joel Sternfeld, On This Site [4 photographs]
Edward Hopper, House by the Railroad [painting] + Edward Hirsch, Edward Hopper and the House by the Railroad [poem]
Eudora Welty, The Little Store [short story]
      + Eudora Welty, Storekeeper, 1935 [photograph]
      + Eudora Welty, Storekeeper [excerpt]
Retrospect: Camilo Jose Vergara, 65 East 125th St., Harlem [12 photographs]
      December 1977
      January 1980
      December 1983
      November 1988
      March 1990
      September 1992
      March 1994
      June 1997
      August 2001
      April 2003
      February 2004
      May 2008 
NEW Adrian Varner and Salmon Rushdie
David Guterson, No Place Like Home [essay]
Mark Peterson, Image of Homelessness [photograph]
      + Norman Mailer, Three Seconds or Less [excerpt]
Scott Russell Sanders, Homeplace [essay]
NEW The Road to Success [map]
      + NEW CONTEXT: Katharine Harmon, You Are Here
NEW Richard Ford, At Home. For Now [essay]
NEW Visualizing Composition: Tone
NEW Kenji Jasper, The Streets Change, But the Memories Endure, [essay]
NEW Portfolio
Flickr Student Spaces [4 photographs]:
NEW Julia Alvarez, Neighbors, [fiction]
      + NEW Pobilio Diaz, Camino a Manabao [photograph]

LOOKING CLOSER: Envisioning America
Bharati Mukherjee, Imagining Homelands [essay]
NEW Samantha Appleton, A Mexican-American Family Celebrates a Quinciniera [photograph]
NEW Monica Almeida, A Mother Walks Home with Her Children after School in Dearborn, Michigan [photograph]
NEW Jon Lowenstein, Man with Cuban flag in mouth [photograph]
NEW Alex Webb, Little India [photograph]
Amy Tan, Fish Cheeks [essay]
      +Amy Tan, Fish Cheeks [photograph]
Jesse Gordon, What is America? [op-art]
NEW Angela M. Balcita, Americano Dream [essay]
NEW Pat Mora, Immigrants [poem]
Chapter Three: Capturing Memorable Moments
Opening Portfolio: Martin Parr [4 photographs]
      +Paris, 18th District, 2000
      + Greece, Athens, Acropolis, 1991
      + Latvia Beaches, 1999
      + Italy, Pisa, Leaning Tower, 1990
Pair: Ethan Canin, Vivian, Fort Barnwell [short story and photograph]
Sarah Vowell, The First Thanksgiving [essay]
Retrospect: Yearbook Photos [18 photographs]
N. Scott Momaday, The Photograph [essay]
Steve McCurry, Sharbat Gula [2 photographs]
      + NEW CONTEXT: National Geographic cover June 1985
NEW Anne Trent and Will Self
Dorothy Allison, This is Our World [essay]
NEW Clive Thompson, This Just In: I’m Twittering [essay]
      + Front page of USA Today, Anchorage Daily News, The Commercial Appeal, and The Oregonian [newspaper pages] 
NEW Visualizing Composition: Structure
Andrew Savulich [4 photographs]:
      + People watching jumper on hotel roof
      + man complaining that he was attacked after he gave his money to robbers
      + taxi driver explaining how an argument with his passengers caused him to drive into the restaurant
      + woman laughing after car wreck
James Nachtwey, Crushed Car [photograph] and Ground Zero [essay]
NEW Bill McKibben, Year One of the Next Earth [essay]
      + NEW Chris Jordan, In Katrina’s Wake [4 photographs]
LOOKING CLOSER: Shaping Memory
Susan Sontag, On Photography [essay]
Joe Rosenthal, Marines Raising the Flag on Mount Suribachi, Iwo Jima [photograph]
Joe Rosenthal, Marines Raising the Flag on Mount Suribachi, Iwo Jima [essay]
U.S. Postal Service, Three Cent Stamp, 1945 [stamp]
NEW New Yorker June 6, 1994 cover [illustration]
Thomas E. Franklin, Flag Raising, World Trade Center, 2001 [photograph]
J. Phillip, Superbowl XXXVI, 2002 [photograph] 
Chapter Four: Projecting Gender
Opening Portfolio
Robert Mapplethorpe, Self-Portrait [2 photographs]
Jacinto Jesus Cardona, Bato con Khakis [poem] and Cesar
A. Martinez, Bato con Khakis [painting]
Jamaica Kincaid, Girl [fiction]
      + William H. Johnson, Li’L Sis [painting]
Judith Ortiz Cofer, The Story of My Body [essay]
Marjane Satrapi, The Veil [comic]
      + CONTEXT: Marjane Satrapi, Introduction to Persepolis, The Story of a Childhood
Retrospect: Building the Male Body [magazine cover and 3 advertisements]
NEW Andy Coen and Nadine Gordimer
NEW Visualizing Composition: Purpose
Nancy Burson He/She [6 photographs]:
Susan Bordo, Never Just Pictures [essay]
Pirelli, Power is Nothing Without Control [advertisement]
LOOKING CLOSER: Engendering Identity
Lauren Greenfield, Ashleigh, 13, with Her Friend and Parents, Santa Monica [photograph]
Art Spiegelman, Nature vs Nurture [comic]
Katha Pollitt, Why Boys Don’t Play with Dolls [essay]
Brain Finke, Untitled (Cheerleading #81) and Untitled (Football #75) [2 photographs]
NEW U.S. Army, Today’s Military [advertisement] 
Chapter Five: Examining Difference
Opening Portfolio
Nikki S. Lee [5 photographs]
NEW Stefano Giovannoni [images] and NEW Michael Hsu, The Squint and the Wail [essay]
NEW Luc Sante, Be Different (Like Everyone Else!) [essay]
Donnell Alexander, Cool Like Me [essay]
Roger Shimomura, 24 people for Whom I Have Been Mistaken [24 photographs]
NEW Yang Liu, Party and Ich [graphics]
Retrospect: Reel Native Americans [3 movie posters + 4 stills]
NEW Brittany Mann and Kurt Vonnegut
Tibor Kalman, Arnold Schwarzenegger and Queen Elizabeth [2 images]
NEW Visualizing Composition: Audience
NEW Carlton Davis, Hueman [5 photographs]
      + NEW CONTEXT: Carlton Davis artist statement
NEW Ta-Nehisi Coates: This is How We Lost to the White Man [essay]
LOOKING CLOSER: Doubling Consciousness
NEW W.E.DuBois Double Consciousness [essay]
NEW Guillermo Gomez Pena, Authentic Cuban Santera [photograph]
NEW James McBride, What Color is Jesus? [memoir]
NEW Kip Fulbeck, Part Asian 100% Hapa [4 photographs]
NEW Naomi Schaefer Riley, The Risks of Multiracial Identification [essay] 
Chapter 6: Confronting Class 
Opening Portfolio
NEW Brooks Jensen [5 photographs]
NEW Auguste Renoir, The Waitress at Duval’s Restaurant [painting] + NEW Billy Collins, The Waitress [poem]
Paul Fussell, A Touchy Subject [essay]
Margaret Bourke White, The Louisville Flood 1937 [photo]
      +Dorothea Lange, Billboard on US Highhway 99 [photograph]
Grant Wood, American Gothic [painting]
Guy Davenport, The Geography of the Imagination [essay]
      + Jane Yolen, GrantWood: American Gothic [poem]
      + Context: Gordon Parks, American Gothic
NEW An American Classic Revisited [2 illustrations + 1 magazine cover + 1 advertisement]
NEW William Deresiewicz, The Dispossessed [essay]
NEW New York Times, How Class Works [6 graphs/illustrations]
NEW Barbara Ehrenreich, This Land Is Their Land [essay]
      + NEW Woody Guthrie, This Land is Your Land [lyrics]
Tina Barney, The Reunion [photo]
NEW Visualizing Composition: Metaphor
LOOKING CLOSER: Re-reading an Icon
Sally Stein, Passing Likeness: Dorothea Lange’s Migrant Mother and the Paradox of Iconicity [essay]
The Nation cover January 2005 [magazine cover]
NEW Dorthea Lange, Eloy, Pinal County, Arizona [photograph] 
Chapter Seven: Taking A Stand
Opening Portfolio
Collaborate [5 advertisements]
Frank Fournier, Omayra Sanchez [photograph] + Isabel Allende, Omayra Sanchez [essay]
      + Context: Frank Fournier [interview]
NEW Michael Pollan, Farmer in Chief [letter]
NEW World Wildlife Fund [3 advertisements]
NEW Michael Lewis, Serfs of the Turf [essay]
NEW Andy Coen and Tim Carvell
NEW Clay Bennett, Phone Guy [cartoon]
NEW Steven Johnson, Watching TV Makes You Smarter [essay]
James Rosenquist, Professional Courtesy [mixed media]
      + NEW Robert Unell, 33 More Missed [cartoon]
      + NEW Wayne Stayskal, [cartoon]
NEW Rev. John P. Minogue, The 20th Century University is Obsolete [essay]
NEW Visualizing Composition: Point of View
Susan Sontag, Regarding the Pain of Others [essay]
Retrospect: Picturing War [6 images]
Looking Closer: Altering Images
Mitchell Stephens, Expanding the Language of Photographs [essay]
George Hunt, Untitled [photograph]
John Long, Ethics in the Age of Digital Photography [essay]
Lance Cheung, Members of the 129th Rescue Squadron, Moffitt Federal Airfield, CA [photograph]
Charles Maxwell, Breaching Great White Shark [photograph]
"THE Photo of the Year" [photograph]
NEW Barry Blitt, The Politics of Fear [illustration]
NEW Virginia Postrel, The Politics of the Retouched Headshot [essay]
Rankin, Bootiful [2 photograph]
Appendix B: On Reading Visual and Verbal Texts
Rhetorical Table of Contents
Index of Verbal and Visual Texts

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