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About This Book
Selling: Building Partnerships, 11th Edition
ISBN: 9781260682953
"Selling: Building Partnerships" by Stephen B. Castleberry is a comprehensive textbook designed for undergraduate sales courses. It's a go-to resource for students and educators alike, offering a detailed exploration of modern sales principles and practices. The book emphasizes the importance of building partnerships in sales, focusing on ethical choices, skill adaptation, and value creation.
Who Uses It?
Primarily, this book is used by students and instructors in undergraduate sales courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of sales, including professionals looking to refresh their knowledge or expand their understanding of sales strategies.
History and Editions
The 11th edition of "Selling: Building Partnerships" has been updated to address user feedback, incorporating the latest research and discussions on modern sales techniques. This edition includes detailed updates on account-based marketing, customer lifetime value, and the role of artificial intelligence in sales. It also includes new roleplays, mini case studies, and current examples throughout the book, making it relevant to the ever-changing sales landscape.
Author and Other Works
Stephen B. Castleberry is the author of "Selling: Building Partnerships." Castleberry brings his extensive experience in sales education to the text, ensuring that it remains current and relevant. The book remains faithful to its original goal of teaching students how to sell effectively rather than just the history of selling.
Key Features
- Comprehensive Coverage: The book covers core concepts in modern sales, including detailed explanations and examples.
- Ethical Choices: Emphasizes the importance of making ethical choices in sales.
- Skill Adaptation: Focuses on adapting sales skills to different audiences and contexts.
- Value Creation: Highlights the importance of creating value in sales interactions.
- New Roleplays and Case Studies: Includes brand new chapter opening profiles, From the Buyer's Seat boxed items, Building Partnerships boxed items, and Sales Technology boxed items.
- Current Examples: Incorporates current examples and mini case studies to keep the material relevant.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781260682953
- eTextbook: Available through various retailers (e.g., TextbookX.com, VitalSource)
- VitalSource: $65.00 USD (includes study tools like highlights and read aloud features)
- TextbookX.com: $65.00 USD (eBook format)
Publication Details
- Publisher: McGraw-Hill Higher Education (US)
- Publication Date: February 1, 2021
- Number of Pages: 592 pages
- Language: English
Other Editions and Formats
- 10th Edition: Not available for this specific ISBN but can be found under different ISBNs.
Related ISBNs:
- 9781260682953: This is the primary ISBN for the 11th edition.
To ensure accuracy, it's important to verify ISBNs directly from the publisher or authorized retailers. The provided information should be rock-solid accurate and up-to-date.
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This detailed information section provides a quick reference for all the available formats and sources for "Selling: Building Partnerships," making it easier to find and access the book in the preferred format.
