Foreword by Mike Weinberg
Acknowledgments
Introduction
PART I
TOUGH TIMES
CHAPTER 1 What Are Tough Times?
CHAPTER 2 How Tough Times Impact Our Thoughts and Actions
CHAPTER 3 Redefining Value in Tough Times
CHAPTER 4 Mental Mistakes in Tough Times
CHAPTER 5 Building Mental Strength
CHAPTER 6 Characteristics of Tough Timers
PART II
CRITICAL SELLING ACTIVITIES
CHAPTER 7 Select
CHAPTER 8 Pursue
CHAPTER 9 Discover
CHAPTER 10 Persuade
CHAPTER 11 Partner
CHAPTER 12 Leverage
PART III
SELLING AND LEADERSHIP TACTICS
CHAPTER 13 Generating Luck in Tough Times
CHAPTER 14 Crafting Your Customer Message
CHAPTER 15 Virtual Selling
CHAPTER 16 Leadership Through Tough Times
CHAPTER 17 Final Thoughts
APPENDIX The 30-Day Tough-Timer Challenge
Notes
Index