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9780132109864

Selling Today : Creating Customer Value

by ; ;
  • ISBN13:

    9780132109864

  • ISBN10:

    0132109867

  • Edition: 12th
  • Format: Paperback
  • Copyright: 2011-02-23
  • Publisher: Pearson
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Summary

A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. #xA0; In today#x19;s consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, S elling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.#xA0; #xA0; The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more #x1C;learn by doing#x1D; materials to equip readers with hands-on experience.

Table of Contents

Chapter 1. Relationship Selling Opportunities in the Information Economy

Chapter 2. Evolution of Selling Models that Complement the Marketing Concept

Chapter 3. Developing a Relationship Strategy

Chapter 4. Communication Styles: A Key to Adaptive Selling Today

Chapter 5. Ethics: The Foundation for Relationships in Selling

Chapter 6. Developing a Product Strategy

Chapter 7. Product-Selling Strategies that Add Value

Chapter 8. The Buying Process and Buyer Behavior         

Chapter 9. Developing and Qualifying a Prospect Base

Chapter 10. Approaching the Customer with Adaptive Selling

Chapter 11. Determining Customer Needs with a Consultative Questioning Strategy

Chapter 12. Creating Value with the Consultative Presentation

Chapter 13. Negotiating Buyer Concerns

Chapter 14. Adapting the Close and Confirming the Partnership

Chapter 15. Servicing the Sale and Building the Partnership

Chapter 16. Management of Self and Others

Chapter 17. Management of the Sales Force

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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