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About This Book
Services Marketing: Integrating Customer Focus Across the Firm
ISBN: 9781260260526
Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive textbook designed for courses in service marketing. Written by Valarie A. Zeithaml, this book is a go-to resource for students and educators alike, offering a detailed exploration of the vital role services play in the economy and their future.
Who Uses It?
Primarily, this book is used by students and instructors in service marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the principles of service marketing, including professionals looking to refresh their knowledge or expand their understanding of service strategies.
History and Editions
The 8th edition of Services Marketing: Integrating Customer Focus Across the Firm has been updated to address user feedback, incorporating the latest research and discussions on service marketing trends. This edition includes new chapters on "Artificial Intelligence and Service Robotics" and the implications for service marketing. It also features new research references and examples in every chapter, including business models such as Airbnb and Uber, along with greater emphasis on technology, digital, and social marketing, Big Data, and data analytics as a service.
Author and Other Works
Valarie A. Zeithaml is a renowned author in the field of service marketing. Her work focuses on the knowledge needed to implement service strategies for competitive advantage across industries. This book is part of a series that aims to provide readers with a managerial-focused approach to understanding service marketing.
Key Features
- Comprehensive Coverage: The book covers core concepts in service marketing, including detailed explanations and examples.
- New Chapter on AI and Robotics: The inclusion of a new chapter on "Artificial Intelligence and Service Robotics" provides readers with insights into the latest technological advancements in service marketing.
- Updated Research: The 8th edition includes detailed updates on service marketing trends and business models.
- Emphasis on Technology: The book places a strong emphasis on technology, digital, and social marketing, Big Data, and data analytics as a service.
- Accessible Format: McGraw Hill’s Connect provides personalized reading experiences with Smartbook, variety of test bank questions, and Application-Based Activities supporting critical thinking and application skills development.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781260260526
- eTextbook: Available through McGraw Hill’s Connect (ISBN: 9781260564204)
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: McGraw Hill
- Publication Date: 2023
- Number of Pages: Not specified
- Language: English
Other Editions and Formats
- 7th Edition: Available through McGraw Hill and other retailers (ISBN: 9781260260525)
- eTextbook with Connect: ISBN-13: 9781260564204
- Related ISBNs:
- 9781260260526 (Hardcover)
- 9781260564204 (eTextbook)
- 9781260260525 (7th Edition Hardcover)
This detailed information section provides a quick reference for all the available formats and sources for Services Marketing: Integrating Customer Focus Across the Firm, making it easier to find and access the book in the preferred format.
