Setting up a Successful Jewellery Business

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  • Format: Paperback
  • Copyright: 2012-04-10
  • Publisher: A&C Black
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This book eqips the jeweller with the essential business knowledge and tools to set up their own jewellery business. Appropriate for jewellers of all levels from the college graduate looking to set up a workshop in London, to the full-time executive looking to embark on a more rewarding career, it encourages individuals to define their business objectives and assists them in breaking these down into achievable goals. Chapters take the reader through everything they need to know to get their business up and running from setting up administrative processes, tax and bookkeeping, to finding your niche, market research, visual identity, pricing your work, establishing and managing your website, selling, exhibiting and maintaining your business. The perfect guide for the jewellery entrepeneur.

Author Biography

Originally from California, Angie Boothroyd worked as a graphic designer when she moved to London in 1994. She then retrained in jewellery at London Guildhall University and then at the Royal College of Art where she completed her MA in 2001. Angie set up a workshop at Cockpit Arts with the help of a Cockpit Arts Seedbed Award and a Setting Up Grant from the Crafts Council. Since then she has exhibited her work throughout the UK and abroad, including such prestigious events as Origin: The London Craft Fair, Goldsmiths' Fair, and COLLECT. She has taught jewellery making at a variety of institutions.

Table of Contents

Acknowledgementsp. 7
Introductionp. 9
Getting startedp. 11
First stepsp. 11
What you absolutely needp. 14
Finding your nichep. 16
Pricing your jewelleryp. 20
Pricing a piece: the methodp. 20
Wholesale vs retail pricingp. 33
Selling your jewelleryp. 38
Wholesaling: selling to shops and galleriesp. 38
Retailing: selling to individualsp. 49
Trade and retail fairsp. 54
Protecting your designsp. 62
Your websitep. 64
What is it for?p. 64
Design and buildp. 64
Drive traffic to your sitep. 67
Presentation is everythingp. 69
Branding: being clear about your businessp. 69
PR: managing your reputationp. 75
Social mediap. 80
Essential business skillsp. 82
Essential time managementp. 82
Essential money managementp. 87
Resourcesp. 95
Sample documentsp. 95
Useful companies and websitesp. 101
Bibliographyp. 110
Indexp. 111
Table of Contents provided by Ingram. All Rights Reserved.

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