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9781591398134

Shaping The Waves

by
  • ISBN13:

    9781591398134

  • ISBN10:

    1591398134

  • Format: Hardcover
  • Copyright: 2005-04-18
  • Publisher: Harvard Business School Pr
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List Price: $39.95

Author Biography

Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc.

Table of Contents

Acknowledgments ix
Foreword xi
Prologue 1(282)
1. From Shelf Space to Cyberspace
3(40)
2. The Light Goes On
43(14)
3. The First Venture
57(24)
4. Bringing in the Entrepreneurs
81(22)
5. A Tale of Three Cities
103(40)
6. Voting with Their Feet
143(24)
7. A Constellation Appears
167(38)
8. A Nontrivial Pursuit
205(34)
9. The Magic of the Movies
239(44)
10. Not Your Average Study Group 283(60)
Epilogue: Shaping the Waves 343(12)
Notes and Sources 355(4)
Index 359

Supplemental Materials

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