Simple and Usable Web, Mobile, and Interaction Design

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-09-16
  • Publisher: New Riders
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In a complex world, products that are easy to use win favor with consumers. Simple and Usable Web, Mobile, and Interaction Design is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity.

Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

Author Biography

Giles Colborne has worked in the field of user-centered design for 20 years. He is the managing director of cxpartners, a user experience consultancy based in the United Kingdom that makes websites and mobile devices easier to use for clients all over the world such as Vodafone, Marriott, Nokia and Jaguar.

Table of Contents

Why are we here?
A Story about simplicityp. 2
The power of simplicityp. 4
Increasing complexity is unsustainablep. 6
Not that kind of simplep. 8
Characterp. 10
Fake simplicityp. 12
Know yourselfp. 14
Setting a vision
Two ways to describe what's corep. 18
Get out of your officep. 20
What to look forp. 22
Three types of userp. 24
Why you should ignore expert customersp. 26
Design for the mainstreamp. 28
What mainstreamers wantp. 30
Emotional needsp. 32
Simplicity is about controlp. 34
Choosing the right "what"p. 36
Describing the user experiencep. 38
Putting it all togetherp. 40
World, character, plotp. 42
Extreme usabilityp. 44
The quick and dirty wayp. 46
Insightp. 48
Getting the right visionp. 50
Share itp. 52
Four strategies for simplicity
Simplify thisp. 56
The remote controlp. 58
The four strategiesp. 60
Removep. 64
How not to do itp. 66
Focus on what's corep. 68
Kill lame featuresp. 70
What if the user...?p. 72
But our customers want itp. 74
Solutions, not processesp. 76
When features don't matterp. 78
Will it hurt?p. 80
Prioritizing featuresp. 82
Loadp. 84
Decisionsp. 86
Distractionsp. 88
Smart defaultsp. 90
Options and preferencesp. 92
When one option is too manyp. 94
Errorsp. 96
Visual clutterp. 98
Removing wordsp. 100
Simplifying sentencesp. 102
Removing too muchp. 104
You can do itp. 106
Focusp. 108
Organizep. 112
Chunkingp. 114
Organizing for behaviorp. 116
Hard edgesp. 118
Alphabets and formatsp. 120
Searchp. 122
Time and spacep. 124
Gridsp. 126
Size and locationp. 128
Layersp. 130
Color codingp. 132
Desire pathsp. 134
Hidep. 138
Infrequent but necessaryp. 140
Customizingp. 142
Automatic customizationp. 144
Progressive disclosurep. 146
Staged disclosurep. 148
X doesn't mark the spotp. 150
Cues and cluesp. 152
Making things easy to findp. 154
After you hidep. 156
Displacep. 160
Displacing between devicesp. 162
Mobile vs. desktopp. 164
Displacing to the userp. 166
What users do bestp. 168
Creating open experiencesp. 170
Kitchen knives and pianosp. 172
Unstructured datap. 174
Trustp. 176
Before we go
Conservation of complexityp. 180
Detailsp. 182
Simplicity happens in the user's headp. 184
Photo Creditsp. 187
Indexp. 191
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

The secrets of simplicity, revealed! May 16, 2011
"Simple and Usable" is one of the best books I've read for practical, specific strategies to design products and websites. It fundamentally teaches us logic behind creating a product - whether it be a Flip camera or a banking website. Simple & Usable is ultimately a perfect bible for anyone who is genuinely interested in understanding our brain patterns, cognitive tools and what truly makes us gravitate towards products or services. I would recommend "Simple and Usable" for novice and intermediate user experience designers looking for new ideas or quick reminders of the right way to go about designing interaction. I received this cheap textbook within days. Seller was good, I give my highest recommendation.
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Simple and Usable Web, Mobile, and Interaction Design: 5 out of 5 stars based on 1 user reviews.

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