The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition

by Steven D. Strauss

• ISBN13: 9780470261248
• ISBN10: 0470261242
• Edition: 2nd
• Format: Paperback
• Copyright: 2008-09-01
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

The Small Business Bible, 2E is a comprehensive, easy-to-read, A-to-Z library of everything a small business owner might need to start and succeed in business. It teaches new entrepreneurs what works, and what does not, while giving them scores of tips, hints, insider information, and successes secrets. The essence of the 2nd edition will be to update and greatly expand the book, making it friendlier to the more experienced entrepreneur while still helping the new small business person. The book would now be divided into three sections: Part I: Starting Your Business, Part II: Running Your Business, and Part III: Growing Your Business. Some chapters will be updated, and 17 new chapters will be added. New chapters include, but are not limited to: The Green Business, Top Technology Tips, Advertising II: Advanced Advertising (mostly online), Marketing II: Advanced Marketing (mostly online), Developing New Channels and Multiple Profit Centers, and E-Commerce.

Author Biography

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated column, "Ask an Expert," appears weekly on USAToday.com and dozens of other major Web sites. He has been featured as a media guest on MSNBC, CNN, CNBC, Bloomberg Television, and the BBC, among others. Visit him at www.MrAllBiz.com.

Table of Contents

About the Author	p. xiii
Preface	p. xv
Acknowledgments	p. xvii
Starting Your Business
Genesis
In the Beginning	p. 5
Choosing the Right Business	p. 15
Buying an Existing Business	p. 23
Understanding Your Potential Market	p. 30
Calculating Your Startup Costs	p. 39
Writing a Winning Business Plan	p. 44
Structuring Your Business	p. 52
The Money Hunt	p. 61
Getting Help	p. 71
Opening Up Shop
Location, Location, Location	p. 79
Branding 101	p. 84
Products and Inventory	p. 91
Savvy Pricing Strategies	p. 98
Franchises
Selecting the Right Franchise	p. 107
Secrets of Franchise Success	p. 116
Home-Based Businesses
The Home-Based Business	p. 125
Successful Home-Based Business Strategies	p. 132
Business on a Shoestring
The Shoestring Entrepreneur	p. 141
Marketing on a Shoestring	p. 151
Running Your Business
Small Business in the Twenty-First Century
Our Flat World	p. 167
The Green Business	p. 174
The New Consumer	p. 184
Money
Accounting Ease	p. 193
Making a Profit	p. 200
Getting and Extending Credit	p. 209
Insurance	p. 218
Getting a Handle on Taxes	p. 225
Management
Hiring and Firing	p. 237
Pay and Benefits	p. 246
Training and Motivating Your Staff	p. 256
Exemplary Customer Service	p. 267
Negotiate Like a Lawyer	p. 273
Legal-Ease I	p. 283
Legal-Ease II	p. 291
Technology
Managing Your Technology	p. 301
Small Office Mobility	p. 309
Small Business Software	p. 317
Growing Your Business
Advertising and Marketing
Advertising Strategies	p. 329
Marketing Muscle	p. 341
Advanced Marketing and Advertising	p. 353
E-Commerce
Creating Your Web Site	p. 371
E-Business Essentials	p. 379
Advanced E-Marketing	p. 388
Growth Strategies
Developing New Channels and Multiple Profit Centers	p. 399
Secrets of Sales Superstars	p. 408
Small to Big	p. 417
Selling to Small Business	p. 423
Exodus	p. 432
Strategies for Small Business Success
Small Business Success Secrets	p. 443
The Visionary Small Business	p. 453
Appendixes
How I Became an Entrepreneur	p. 461
Sample Business Plan	p. 464
Index	p. 503
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