The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition

by Steven D. Strauss

• ISBN13: 9780470391532
• ISBN10: 0470391537
• Format: eBook
• Copyright: 2009-05-01
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.

Table of Contents

About the Author

Preface

Acknowledgments

Starting Your Business

Genesis

In the Beginning

Choosing the Right Business

Buying an Existing Business

Understanding Your Potential Market

Calculating Your Startup Costs

Writing a Winning Business Plan

Structuring Your Business

The Money Hunt

Getting Help

Opening Up Shop

Location, Location, Location

Branding 101

Products and Inventory

Savvy Pricing Strategies

Franchises

Selecting the Right Franchise

Secrets of Franchise Success

Home-Based Businesses

The Home-Based Business

Successful Home-Based Business Strategies

Business On A Shoestring

The Shoestring Entrepreneur

Marketing on a Shoestring

Running Your Business

Small Business in the Twenty-First Century

Our Flat World

The Green Business

The New Customer

Money

Accounting Ease

Making a Profit

Getting and Extending Credit

Insurance

Getting a Handle on Taxes

Management

Hiring and Firing

Pay and Benefits

Training and Motivating Your Staff

Exemplary Customer Service

Negotiate Like a Lawyer

Legal-Ease I

Legal-Ease II

Technology

Managing Your Technology

Small Office Mobility

Small Business Software

Growing Your Business

Advertising And Marketing

Advertising Strategies

Marketing Muscle

Advanced Marketing and Advertising

E-COMMERCE

Creating Your Web Site

E-Business Essentials

Advanced E-Marketing

Growth Strategies

Developing New Channels and Multiple Profit Centers

Secrets of Sales Superstars

Small to Big

Selling to Small Business

Exodus

Strategies for Small Business Success

Small Business Success Secrets

The Visionary Small Business

Appendixes

How I Became an Entrepreneur

Sample Business Plan

Index

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