The Small Business Bible Everything You Need to Know to Succeed in Your Small Business

by Strauss, Steven D.

• ISBN13: 9781118135945
• ISBN10: 1118135946
• Edition: 3rd
• Format: Paperback
• Copyright: 2012-03-27
• Publisher: Wiley
• More Book Details

Summary

An updated third edition of the most comprehensive guide to small business success Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesnt!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if youve run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information youll need to know to succeed.

Author Biography

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA TODAY column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought after small business spokesperson, and a serial entrepreneur Visit him at www.MrAIIBiz.com.

Table of Contents

About the Author	p. ix
Preface	p. xi
Acknowledgments	p. xiii
Starting Your Business
Genesis
In the Beginning	p. 5
Choosing the Right Business	p. 15
Buying an Existing Business	p. 23
Understanding Your Potential Market	p. 31
Calculating Your Start-up Costs	p. 41
Writing a Winning Business Plan	p. 47
Structuring Your Business	p. 57
Get Your Business Funded	p. 67
Getting Help	p. 83
Opening Up Shop
Location, Location, Location	p. 91
Branding 101	p. 97
Products and Inventory	p. 105
Sawy Pricing Strategies	p. 113
Franchises
Selecting the Right Franchise	p. 123
Secrets of Franchise Success	p. 135
Home-Based Businesses
The Home-Based Business	p. 145
Successful Home-Based Business Strategies	p. 153
Business on a Shoestring
The Shoestring Entrepreneur	p. 163
Marketing on a Shoestring	p. 175
Running Your Business
Small Business in the Twenty-First Century
Our Flat World	p. 191
The Green Business	p. 199
The New Consumer	p. 211
Money
Accounting Ease	p. 219
Making a Profit	p. 227
Insurance	p. 235
Get a Handle on Taxes	p. 243
Management
Hiring and Firing	p. 255
Pay and Benefits	p. 265
Training and Motivating Your Staff	p. 277
Exemplary Customer Service	p. 291
Negotiate Like a Lawyer	p. 297
Legal-Ease I	p. 309
Legal-Ease II	p. 319
Technology
Managing Your Technology	p. 329
Mobility I: Small Office Mobility	p. 341
Mobility II: Mobile Mania	p. 349
Small Business Software	p. 359
Growing Your Business
Advertising and Marketing
Basic Advertising Strategies	p. 371
Marketing Muscle	p. 383
Advanced Marketing and Advertising	p. 397
Your Website
Creating Your Website	p. 411
E-Business Essentials	p. 419
Advanced E-Marketing	p. 429
Social Media
Social Media Overview	p. 439
Facebook for Business	p. 449
Twitter and You	p. 457
Link in with Linkedln	p. 467
Videos and YouTube	p. 475
Groupon and Other Deal-of-the-Day Websites	p. 487
Growth Strategies
Developing New Channels and Multiple Profit Centers	p. 501
Secrets of Sales Superstars	p. 511
Small to Big	p. 521
Exodus	p. 529
Strategies for Small Business Success
Small Business Success Secrets	p. 541
The Visionary Small Business	p. 551
How I Became an Entrepreneur	p. 557
Sample Business Plan	p. 561
Index	p. 563
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