Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.
Part I: Becoming an Entrepreneur 9
Chapter 1: Is Small Business for You 11
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 41
Chapter 4: First Things First: Crafting Your Business Plan 57
Chapter 5: Making Financing, Ownership, and Organizational Decisions 77
Part II: Buying an Existing Business 105
Chapter 6: Exploring Buying a Business 107
Chapter 7: Finding the Right Business to Buy 117
Chapter 8: Evaluating a Business to Buy 131
Chapter 9: Negotiating Terms and Sealing the Deal 149
Part III: Running a Successful Small Business 161
Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond 163
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 191
Chapter 12: Tapping Technology 221
Chapter 13: Keeping Your Customers Loyal 233
Chapter 14: Managing Profitability and Cash 245
Chapter 15: Learning from the Experiences of Others 271
Part IV: Keeping Your Business in Business 283
Chapter 16: Finding and Keeping Superstar Employees 285
Chapter 17: Providing Employee Benefits 313
Chapter 18: Handling Regulatory and Legal Issues 333
Chapter 19: Mastering Small-Business Taxes 347
Chapter 20: Cultivating a Growing Business 361
Part V: The Part of Tens 381
Chapter 21: Ten Mistakes You Don’t Want to Make 383
Chapter 22: Ten Tips for Small-Business Success 391
Index 399
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