9780273695318

The Small Business Handbook: The Complete Guide to Running & Growing Your Business

by
  • ISBN13:

    9780273695318

  • ISBN10:

    0273695312

  • Format: Paperback
  • Copyright: 2008-12-30
  • Publisher: Trans-Atlantic Pubns
  • Purchase Benefits
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Supplemental Materials

What is included with this book?

Summary

The Small Business Handbook is THE definitive guide to running and growing your small business. Once you re up and running you need more advice and practical guidance of a different kind to make sure your business thrives and grows, and that you are well equipped to tackle every new situation that arises.

Table of Contents

About this book xi
Acknowledgements xiv
Introduction xv
Chapter 1 Sales and Customers 1(36)
Targeting
1(5)
Channel to market
6(5)
Connecting to customers
11(18)
Selling to customers
29(3)
The sales process
32(1)
After the sale
33(1)
Increasing profitability
34(1)
Staying on the right side of the law
35(2)
Chapter 2 Employing People 37(38)
Recruiting staff
37(17)
Employment and the law
54(5)
Leading the team
59(2)
Managing staff
61(3)
Rewarding staff
64(3)
Providing a safe workplace
67(1)
When staff leave
68(3)
Dismissal or redundancy
71(1)
Handling staff complaints
72(1)
Record-keeping
73(2)
Chapter 3 Managing the Money 75(51)
Income
75(13)
Expenditure
88(5)
Taxation
93(11)
Insurance
104(3)
Your bank
107(2)
Planning
109(6)
Reporting
115(4)
Funding your business
119(4)
Record-keeping
123(3)
Chapter 4 Running your Business 126(27)
Procedures and templates
126(2)
Gathering intelligence
128(4)
Company meetings
132(8)
Shareholders
140(3)
Suppliers
143(1)
Dealing with common problems
144(4)
Crisis planning
148(2)
Selling your business
150(2)
Celebrating success
152(1)
Chapter 5 Entrepreneur Case Studies 153(26)
Chapter 6 Sample Documents 179(12)
Afterword 191(2)
Index 193

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