The Small Business Handbook: The Complete Guide to Running & Growing Your Business

by Parks, Steve

• ISBN13: 9780273695318
• ISBN10: 0273695312
• Format: Paperback
• Copyright: 2008-12-30
• Publisher: Trans-Atlantic Pubns

Summary

The Small Business Handbook is THE definitive guide to running and growing your small business. Once you re up and running you need more advice and practical guidance of a different kind to make sure your business thrives and grows, and that you are well equipped to tackle every new situation that arises.

Table of Contents

About this book	xi
Acknowledgements	xiv
Introduction	xv
Chapter 1 Sales and Customers	1	(36)
Targeting	1	(5)
Channel to market	6	(5)
Connecting to customers	11	(18)
Selling to customers	29	(3)
The sales process	32	(1)
After the sale	33	(1)
Increasing profitability	34	(1)
Staying on the right side of the law	35	(2)
Chapter 2 Employing People	37	(38)
Recruiting staff	37	(17)
Employment and the law	54	(5)
Leading the team	59	(2)
Managing staff	61	(3)
Rewarding staff	64	(3)
Providing a safe workplace	67	(1)
When staff leave	68	(3)
Dismissal or redundancy	71	(1)
Handling staff complaints	72	(1)
Record-keeping	73	(2)
Chapter 3 Managing the Money	75	(51)
Income	75	(13)
Expenditure	88	(5)
Taxation	93	(11)
Insurance	104	(3)
Your bank	107	(2)
Planning	109	(6)
Reporting	115	(4)
Funding your business	119	(4)
Record-keeping	123	(3)
Chapter 4 Running your Business	126	(27)
Procedures and templates	126	(2)
Gathering intelligence	128	(4)
Company meetings	132	(8)
Shareholders	140	(3)
Suppliers	143	(1)
Dealing with common problems	144	(4)
Crisis planning	148	(2)
Selling your business	150	(2)
Celebrating success	152	(1)
Chapter 5 Entrepreneur Case Studies	153	(26)
Chapter 6 Sample Documents	179	(12)
Afterword	191	(2)
Index	193