Small Business Management An Entrepreneurial Emphasis

by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William

• ISBN13: 9780324065541
• ISBN10: 032406554X
• Edition: 12th
• Format: Hardcover
• Copyright: 2002-03-07
• Publisher: South-Western College Pub

Summary

Previous editions of Small Business Management have helped guide generations of users into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used book in its field! The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Previous users praise edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.

Table of Contents

Part 1 Entrepreneurship and Small Business	1	(26)
The Winning Hand of Entrepreneurship	2	(25)
Part 2 Entrepreneurial Strategy	27	(90)
Strategies That Capture Opportunities	28	(28)
E-Commerce Opportunities	56	(32)
Global Opportunities	88	(29)
Part 3 Pursuing New Venture Opportunities	117	(72)
Startups and Buyouts	118	(26)
Finding Opportunities	144	(22)
The Family Business	166	(23)
Part 4 The New Venture Business Plan	189	(178)
The Role of the Business Plan	190	(26)
Developing the Marketing Plan	216	(24)
Management Team, Organizational Forms, and Strategic Alliances	240	(30)
Selecting a Location and Planning the Facilities	270	(20)
Projecting Financial Requirements	290	(30)
Finding Sources of Financing	320	(26)
Exit Strategies	346	(21)
Part 5 Small Business Marketing	367	(78)
Customer Service. Product, and Distribution Strategies	368	(28)
Pricing and Credit Strategies	396	(26)
Promotional Strategies	422	(23)
Part 6 Small Business Management	445	(100)
Professional Management in the Growing Firm	446	(26)
Managing Human Resources	472	(22)
Quality Management and the Operations Process	494	(28)
Social and Ethical Issues	522	(23)
Part 7 Financial Management in the Entrepreneurial Firm	545	(83)
Evaluating financial Performance	546	(26)
Managing the Film's Assets	572	(36)
Risk and Insurance	608	(20)
Epilogue Visualizing the End: Building a Legacy	628	(9)
Cases	637	(72)
Appendix A: Sample Business Plan	709	(16)
Appendix B: Video Appendix	725	(39)
Glossary	764	(12)
Index	776