9780324226133

Small Business Management : An Entrepreneurial Emphasis

by
  • ISBN13:

    9780324226133

  • ISBN10:

    0324226136

  • Edition: 13th
  • Format: Study Guide
  • Copyright: 2005-01-19
  • Publisher: South-Western College Pub

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

Table of Contents

Part One Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
1(15)
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
16(15)
Part Two Starting from Scratch or Joining an Existing Business
Getting Started
31(12)
Franchises and Buyouts
43(12)
The Family Business
55(14)
Part Three Developing the New Venture Business Plan
The Business Plan: Visualizing the Dream
69(11)
The Marketing Plan
80(13)
The Human Resource Plan: Managers, Owners, Allies, and Directors
93(14)
The Location Plan
107(10)
The Financial Plan, Part 1: Projecting Financial Requirements
117(14)
The Financial Plan, Part 2: Finding Sources of Funds
131(15)
The Harvest Plan
146(10)
Part Four Focusing on the Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
156(13)
Product and Supply Chain Management
169(16)
Pricing and Credit Decisions
185(15)
Promotional Planning
200(11)
Global Marketing
211(12)
Part Five Managing Growth in the Small Business
Professional Management in the Entrepreneurial Firm
223(13)
Managing Human Resources
236(13)
Managing Operations
249(14)
Managing Risk
263(13)
Part Six Understanding What the Numbers Mean
Managing Assets
276(11)
Evaluating Financial Performance
287
SOLUTIONS
The Entrepreneurial Life
301(5)
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
306(5)
Getting Started
311(4)
Franchises and Buyouts
315(4)
The Family Business
319(5)
The Business Plan: Visualizing the Dream
324(4)
The Marketing Plan
328(5)
The Human Resource Plan: Managers, Owners, Allies, and Directors
333(5)
The Location Plan
338(4)
The Financial Plan, Part 1: Projecting Financial Requirements
342(5)
The Financial Plan, Part 2: Finding Sources of Funds
347(4)
The Harvest Plan
351(4)
Customer Relationships: The Key Ingredient
355(4)
Product and Supply Chain Management
359(6)
Pricing and Credit Decisions
365(6)
Promotional Planning
371(4)
Global Marketing
375(4)
Professional Management in the Entrepreneurial Firm
379(4)
Managing Human Resources
383(5)
Managing Operations
388(9)
Managing Risk
393(4)
Managing Assets
397(5)
Evaluating Financial Performance
402

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