9780324317190

Small Business Management : An Entrepreneurial Emphasis

by
  • ISBN13:

    9780324317190

  • ISBN10:

    0324317190

  • Edition: 13th
  • Format: Paperback
  • Copyright: 2005-01-07
  • Publisher: South-Western College Pub

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Summary

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Table of Contents

Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Starting From Scratch or Joining An Existing BusinesS
Getting Started
Franchises and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
The Financial Plan: Projecting Needs
The Financial Plan: Finding Sources of Funding
Planning the Harvest
Focusing On The Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
Product and Distribution Plans
Pricing and Credit Decisions
Promotional Planning
Global Marketing
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing Risk in the Small Firm
Understanding What The Numbers Mean
Managing the Firm?s Assets
Evaluating Firm Performance
Table of Contents provided by Publisher. All Rights Reserved.

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