Small Business Management An Entrepreneurial Emphasis

by Longenecker, Justin G.; Moore, Carlos W.; Petty, Bill

• ISBN13: 9780538850773
• ISBN10: 0538850779
• Edition: 10th
• Format: Paperback
• Copyright: 1996-07-19
• Publisher: South-Western College Pub

Summary

We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved.

Table of Contents

Entrepreneurs: The Energizers of Small Business	p. 2
Small Business: Vital Component of the Economy	p. 22
Startup and Buyout Opportunities	p. 42
Franchising Opportunities	p. 66
Family Business Opportunities	p. 91
The Role of a Business Plan for a New Venture	p. 114
Creating a Competitive Advantage	p. 137
Analyzing the Market and Formulating the Marketing Plan	p. 159
Selecting the Management Team and Form of Organization	p. 182
Choosing the Location and Physical Facilities	p. 206
Accounting Statements and Financial Requirements	p. 228
Finding Sources of Financing	p. 254
Consumer Behavior and Product Strategy	p. 282
Pricing and Credit Strategies	p. 305
Promotion: Personal Selling, Advertising, and Sales Promotion	p. 329
Distribution Channels and Global Markets	p. 349
Professional Management in the Growing Firm	p. 372
Managing Human Resources	p. 396
Quality Management and the Operations Process	p. 415
Purchasing and Managing Inventory	p. 436
Computer-Based Technology for Small Businesses	p. 454
Evaluating Financial Performance	p. 476
Working-Capital Management and Capital Budgeting	p. 498
Risk and Insurance Management	p. 534
Social and Ethical Issues	p. 554
Working Within the Law	p. 571
Cases	p. 593
Appendixes	p. 665
Endnotes	p. 691
Photo Credits	p. 699
Glossary	p. 701
Index	p. 717
Table of Contents provided by Blackwell. All Rights Reserved.