The Social Animal

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  • Edition: 10th
  • Format: Paperback
  • Copyright: 2007-07-13
  • Publisher: WORTH
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Newly revised and up-to-date, this edition of "The Social Animal" is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

Author Biography

Elliot Aronson is one of the most eminent and versatile psychologists of our time. He is the only person in the 110-year history of the American Psychological Association to have won all three of its major awards: Distinguished Research (1999), Distinguished Teaching (1980), and Distinguished Writing (1975)

Table of Contents

Why I Wrote This Bookp. vii
Acknowledgmentsp. xi
What Is Social Psychology?p. 1
Conformityp. 13
Mass Communication, Propaganda, and Persuasionp. 59
Social Cognitionp. 117
Self-Justificationp. 181
Human Aggressionp. 253
Prejudicep. 301
Liking, Loving, and Interpersonal Sensitivityp. 357
Social Psychology as a Sciencep. 405
Glossaryp. 430
Notesp. 438
Name Indexp. 487
Subject Indexp. 499
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