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Preface | p. xi |
Acknowledgments | p. xiii |
About the Author | p. xv |
An Introduction to Social Entrepreneurship | p. 1 |
Introduction | p. 1 |
What Is Social Entrepreneurship? | p. 2 |
The Landscape of Social Entrepreneurship | p. 8 |
Theories of Social Entrepreneurship | p. 9 |
Who Are Social Entrepreneurs? | p. 11 |
Myths About Social Entrepreneurship | p. 15 |
Social Entrepreneurs Are Antibusiness | p. 16 |
The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greed | p. 16 |
Social Entrepreneurs Run Nonprofits | p. 16 |
Social Entrepreneurs Are Born, Not Made | p. 17 |
Social Entrepreneurs Are Misfits | p. 17 |
Social Entrepreneurs Usually Fail | p. 17 |
Social Entrepreneurs Love Risk | p. 17 |
Summary | p. 18 |
Key Terms | p. 18 |
End-of-Chapter Questions and Cases | p. 18 |
End Notes | p. 21 |
Ideas and Opportunities | p. 23 |
Introduction | p. 23 |
The Creative Process of Social Entrepreneurship | p. 24 |
Access to Information | p. 26 |
Utilization of Information | p. 27 |
Creativity | p. 28 |
Ideas | p. 30 |
Moving from Ideas to Opportunities | p. 32 |
Sources of Opportunities | p. 35 |
Summary | p. 37 |
Key Terms | p. 37 |
End-of-Chapter Questions and Cases | p. 38 |
End Notes | p. 39 |
Developing the Social Enterprise Concept | p. 41 |
Introduction | p. 41 |
The Social Enterprise Mission | p. 42 |
Business Models | p. 44 |
Threats to the Business Model | p. 45 |
Summary | p. 47 |
Key Terms | p. 47 |
End-of-Chapter Questions and Cases | p. 47 |
End Notes | p. 49 |
Social Enterprise Business Plans | p. 51 |
Introduction | p. 51 |
The Business Plan Summary | p. 52 |
Description of the Enterprise | p. 53 |
The Team | p. 54 |
The Market and Industry | p. 55 |
Marketing and Fundraising | p. 56 |
The Financial Plan | p. 58 |
Goals and Objectives, with a Timeline | p. 59 |
Risk Assessment | p. 60 |
Supporting Documents | p. 62 |
Pitfalls | p. 63 |
Summary | p. 63 |
Key Terms | p. 63 |
End-of-Chapter Questions | p. 64 |
End Notes | p. 64 |
Measuring Social Value | p. 65 |
Introduction | p. 65 |
Why Measure Value? | p. 66 |
How Do We Measure Value? | p. 67 |
Social Return on Investment | p. 70 |
Measuring the "Vulnerability" and Efficiency of Social Enterprises | p. 72 |
The Organizational Effectiveness of a Social Enterprise | p. 78 |
Summary | p. 81 |
Key Terms | p. 82 |
End-of-Chapter Questions and Cases | p. 82 |
End Notes | p. 83 |
Earned Income | p. 85 |
Introduction | p. 85 |
Mobilizing Resources | p. 86 |
Define the Capabilities Needed for the Social Enterprise | p. 86 |
Devise a Human Resource Outline to Meet Each Capability Need | p. 86 |
Develop a Resource Plan | p. 87 |
Put on the Numbers | p. 87 |
Income Sources | p. 88 |
Fee Income | p. 88 |
Membership Income | p. 93 |
Summary | p. 95 |
Key Terms | p. 96 |
End-of-Chapter Questions and Cases | p. 96 |
End Notes | p. 98 |
Donations and Government Income | p. 101 |
Introduction | p. 101 |
Private Giving | p. 102 |
Who Gives? | p. 102 |
Why Do People Give? | p. 104 |
Venture Philanthropy | p. 108 |
Who Are Venture Philanthropists? | p. 108 |
Venture Philanthropy and Risk | p. 110 |
Donations of Time | p. 112 |
Government Subsidies | p. 113 |
The Relationship Between Government Subsidies and Private Donations | p. 116 |
Summary | p. 117 |
Key Terms | p. 118 |
End-of-Chapter Questions and Cases | p. 118 |
End Notes | p. 119 |
Entrepreneurial Fundraising and Marketing | p. 123 |
Introduction | p. 123 |
Types of Fundraising | p. 124 |
Personal Relationships | p. 124 |
Direct Mail | p. 124 |
Fundraising Events | p. 125 |
Telefunding | p. 125 |
Traditional Media | p. 125 |
Virtual Means | p. 125 |
How Should We Spend Fundraising Dollars? | p. 126 |
Fundraising Strategies | p. 130 |
Win | p. 130 |
Keep | p. 130 |
Lift | p. 131 |
Losing Donors | p. 132 |
Volunteer Recruitment and Attrition | p. 135 |
Social Enterprise Marketing | p. 137 |
Steps in Building a Social Enterprise Marketing Strategy | p. 138 |
Social Enterprise Messages | p. 141 |
Pricing | p. 145 |
Summary | p. 146 |
Key Terms | p. 147 |
End-of-Chapter Questions and Cases | p. 148 |
End Notes | p. 149 |
Launch, Growth, and Goal Attainment | p. 151 |
Introduction | p. 151 |
Preparing for Growth | p. 152 |
Substitutes for Service | p. 152 |
Socioeconomic and Demographic Changes | p. 154 |
Public Policy Shifts | p. 154 |
Bargaining Power of Sellers and Buyers | p. 155 |
Social Enterprise Growth Strategies | p. 156 |
Myths About Growth | p. 159 |
The Challenges of Growth and Change | p. 159 |
Intrapreneurship and Entrepreneurial Intensity | p. 161 |
Growth and Risk | p. 164 |
The End of the Social Entrepreneurship Process | p. 168 |
Summary | p. 170 |
Key Terms | p. 171 |
End-of-Chapter Questions and Cases | p. 171 |
End Notes | p. 173 |
Glossary | p. 175 |
Name Index | p. 179 |
Subject Index | p. 181 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.