Social Media Marketing

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-01-17
  • Publisher: Prentice Hall
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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.

Table of Contents

Section I: Foundations of Social Media Marketing

Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II:  The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics

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