Social Research Methods : Qualitative and Quantitative Approaches

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 4th
  • Format: Hardcover
  • Copyright: 1999-07-01
  • Publisher: Prentice Hall
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $86.00 Save up to $2.58
  • Buy New
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


This comprehensive text offers students balanced coverage of both the qualitative and quantitative approaches to social research. The fourth edition of Social Research Methods renews its commitment to help students learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches students to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show students not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two.

Author Biography

W. Lawrence Neuman: University of Wisconsin at Whitewater

Table of Contents

Science and Research
Alternatives to Social Research
How Science Works
Qualitative and Quantitative Social Research
Steps of the Research Process
Why Conduct Social Research
Dimensions of Research
Dimensions of Research
Audience for and Use of Research
The Purpose of research
The Time Dimension in Research
Data Collection Techniques Used
Theory and Research
What Is Theory?
Social Theory versus Ideology
The Parts of Theory
Aspects of Theory
The Dynamic Duo
The Meanings of Methodology
The Three Approaches
Positivist Social Science
Interpretative Social Science
Critical Social Science
Feminist and Postmodern Research
The Literature Review and Ethical Concerns
The Literature Review
Ethics in Social Research
Planning and Preparation
Qualitative and Quantitative Research Designs
Qualitative and Quantitative Orientations Toward Research
Qualitative Design Issues
Quantitative Design Issues
Qualitative and Quantitative Measurement
Why Measure?
Qualitative and Quantitative Measurement
Parts of the Measurement Process
Reliability and Validity
A Guide to Quantitative Measurement
Index Construction
Qualitative and Quantitative Sampling
Nonprobability Sampling
Probability Sampling
Quantitative Data Collection and Analysis
Experimental Research
Random Assignment
Experimental Design Logic
Internal and External Validity
Practical Considerations
Results of Experimental Research: Making Comparisons
A Word on Ethics
Survey Research
The Logic of Survey Research
Constructing the Questionnaire
Types of Surveys: Advantages and Disadvantages
Computer-Assisted Pilot-Testing and Web Surveys
The Ethical Survey
Nonreactive Research and Secondary Analysis
Nonreactive Measurement
Content Analysis
Existing Statistics/Documents and Secondary Analysis
Issues of Inference and Theory Testing
Analysis of Quantitative Data
Dealing with Data
Results with One Variable
Results with Two Variables
More than Two Variables
Inferential Statistics
Qualitative Data Collection and Analysis
Field Research
The Logic of Field Research
Choosing a Site and Gaining Access
Relations in the Field
Observing and Collecting Data
The Field Research Interview
Leaving the Field
Ethical Dilemmas of Field Research
Historical-Comparative Research
The Logic of Historical Comparative Research
Steps in a Historical-Comparative Research Project
Data and Evidence in Historical Context
Comparative Research
Equivalence in Historical Comparative Research
Analysis of Qualitative Data
Comparing Methods of Data Analysis
Coding and Concept Formation
Analytic Strategies for Qualitative Data
What Is Not Seen
Other Tools
Communicating With Others
Writing the Research Report and the Politics of Social Research
The Research Report
The Politics of Social Research
Objectivity and Value Freedom
American Sociological Association Code of Ethics
Table of Randomly Selected Five Digit Numbers
Sample of Data Archives and Resources
Measurement Theory
Evaluation Research
Name Index
Subject Index
Scholarly Journals in the Social Sciences in English
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review