The Social Use of Media

by Bilandzic, Helena; Patriarche, Geoffroy; Traudt, Paul J.

• ISBN13: 9781841505121
• ISBN10: 1841505129
• Format: Paperback
• Copyright: 2012-12-15
• Publisher: Intellect L & D E F A E

Summary

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

Author Biography

Helena Bilandzic teaches audience research, media effects and empirical methods at the University of Augsburg. Geoffroy Patriarche teaches communication theory, audience research and social history of the media at the Facults universitaires Saint-Louis, Brussels. Paul J. Traudt teaches audience theory and research methods, global media and media criticism at the University of Nevada, Las Vegas.

Table of Contents

Introduction	p. 1
Audience Activity and Interactivity	p. 15
Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and YouTube	p. 17
At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumption	p. 37
Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Gender	p. 53
Motivations to Participate in an Online Violent Gaming Community: Uses and Gratifications in an Ethnographic Approach	p. 69
Media Use as Social and Cultural Practice	p. 85
Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiences	p. 87
Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British School	p. 105
Film Audiences in Perspective: The Social Practices of Cinema-Going	p. 123
Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Content	p. 141
Parasocial Relationships: Current Directions in Theory and Method	p. 161
Cultural, Political and Technological Participation	p. 177
From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973-2010	p. 179
For and against Participation: A Hermeneutical Approach to Participation in the Media	p. 201
Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New Media	p. 221
Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Television	p. 241
Conclusion: Exciting Moments in Audience Research: Past, Present and Future	p. 257
Notes on Contributors	p. 275
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