The Social Use of Media: Cultural and Social Scientific Perspectives on Audience Research

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  • Format: Paperback
  • Copyright: 2012-12-15
  • Publisher: Univ of Chicago Pr
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This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

Author Biography

Helena Bilandzic teaches audience research, media effects and empirical methods at the University of Augsburg. Geoffroy Patriarche teaches communication theory, audience research and social history of the media at the Facults universitaires Saint-Louis, Brussels. Paul J. Traudt teaches audience theory and research methods, global media and media criticism at the University of Nevada, Las Vegas.

Table of Contents

Introductionp. 1
Audience Activity and Interactivityp. 15
Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and YouTubep. 17
At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumptionp. 37
Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Genderp. 53
Motivations to Participate in an Online Violent Gaming Community: Uses and Gratifications in an Ethnographic Approachp. 69
Media Use as Social and Cultural Practicep. 85
Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiencesp. 87
Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British Schoolp. 105
Film Audiences in Perspective: The Social Practices of Cinema-Goingp. 123
Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Contentp. 141
Parasocial Relationships: Current Directions in Theory and Methodp. 161
Cultural, Political and Technological Participationp. 177
From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973-2010p. 179
For and against Participation: A Hermeneutical Approach to Participation in the Mediap. 201
Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New Mediap. 221
Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Televisionp. 241
Conclusion: Exciting Moments in Audience Research: Past, Present and Futurep. 257
Notes on Contributorsp. 275
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